Dubai PR Network, Online Press Release from Dubai and Middle East
Family & Kids(Entertainment)
Filter PR by
Dollar General Honors Moms as “Every Day Heroes”
Dollar General Honors Moms as “Every Day Heroes”

Florida Mom Who Went from Farmworker to Educator Honored as National Hero

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--In recognition of moms who do extraordinary things every day for their families and communities, Dollar General® (NYSE: DG) is partnering with Procter & Gamble to honor a Florida mom as its official Every Day Hero® for May. As part of its Every Day Heroes program, Dollar General will feature Maria Segura in a campaign thanking moms in Dollar General communities across the country. Segura will be featured in a national marketing campaign, including a spotlight in May on Oxygen's “Live Out Loud” on-air vignette and in People magazine.

Segura came to Florida from a family of immigrant farmworkers and with the help of the Family Literacy Academy of Immokalee, a Barbara Bush Foundation program, she has pursued her education. She has received her G.E.D and Associate's Degree and is now pursuing her bachelor's degree in education, and she also put two children through college.

“The Family Literacy Academy encouraged me to study hard and push myself. I gained the confidence to change my life, and now I have the opportunity to help others change theirs,” Segura said. “If I can help one person rise above their circumstances and get ahead through literacy and education then hopefully I have given back part of what I have been given through the Family Literacy Program.”

Segura received her Child Development Associate Degree while she was working as a Child Assistant at the Family Literacy Academy, and is now the Lead Preschool Instructor for the program.

“Maria has become the heart and soul of the Family Literacy Academy and has devoted so much of her time to visit our families and assist with any needs they may have,” said Dee Siemianowski, Project Manager, The Family Literacy Academy of Immokalee.

“Dollar General is pleased to honor moms everywhere through the Every Day Heroes program,” said Todd Vasos, Dollar General's executive vice president and chief merchandising officer. “Maria truly embodies the Dollar General Every Day Hero through her perseverance in the face of adversity and her enduring commitment to family, education and volunteerism.”

Dollar General has a strong commitment to schools, after-school programs and other literacy programs around the nation through its Dollar General Literacy Foundation. The Foundation supports programs that help others improve their lives through literacy and education.

In honor of Maria Segura and literacy volunteers everywhere, Dollar General is making a $10,000 donation to the Family Literacy Academy to help the organization fulfill its mission of providing full-service literacy to farmworker families with young children.

And in celebration of moms everywhere Dollar General will offer its Facebook fans an opportunity to create a custom “Moms Rule” photo that they can share with their friends and families. For more information, visit

Dollar General has well-known brands like Olay, Vidal Sassoon, Secret and Venus, and the P&G brandSAVER on April 28 offers additional opportunities to save.

Posted by : Dubai PR Network Editorial Team
Viewed 8540 times
PR Category : Entertainment
Posted on : Saturday, April 27, 2013  11:06:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Procter & Gamble Welcomes Samantha Harris and Other Savvy Mo...
Next Story : Bridging the Generational Gap in the Digital Learning Experi...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Parmigiani Fleurier's New Tondagraph GT Rose Gold Blue [5338-Views]
essence Essentials For your Eyes! [4084-Views]
Achieve Pore-fect Skin With the Face Shop's Latest Drop [3792-Views]
Versus Versace Republique - VSP1V0519 [3247-Views]
Ogilvy Becomes First Agency Brand to Reach 1 Million Followers on LinkedIn [3218-Views]
KARL LAGERFELD – Back to Black [2927-Views]
Make Up for Ever is Breaking Through With a Lipstick Revolution With Rouge Artist [2644-Views]
Three GEMS Education Schools in Dubai Celebrate a Combined 75 Years of Quality Education [2628-Views]
OMEGA Goes Platinum-Gold For New James Bond Watch [2608-Views]
Huawei is Set to Dramatically Alter the Entry Level Smartphone Segment with the Launch of ... [2448-Views]
Indian shuttlers make a clean sweep at Dubai Sports Council's Community Club's Tournament [2390-Views]
How to Work the Hottest Fall Makeup Trends on a Budget [2341-Views]
Sharjah's Hamriyah Free Zone Inks Deal With Lamprell, Leading Provider of Fabrication, Eng... [2230-Views]
Flydubai Uses Cutting-edge Technology by ASD to Track and Clean Aircraft Seat Covers [2214-Views]
Dubai Chamber Whitepaper Examines Growth Potential of UAE Space Economy [2173-Views]
That Hair Tho – THT Offers Complimentary Haircuts for Those Who Have Lost Jobs, Have Job I... [2148-Views]
Expo Centre Sharjah Delays Watch & Jewellery Middle East Show (WJMES) to April 2021 [2140-Views]
The Time to Prepare for COVID-19 Vaccine Transport is Now [2136-Views]
Free Me – The First Naturally Kind Mosquito Repellent Made in the UAE [2120-Views]
Land Rover Defender Gains Plug-in Hybrid Electric Power, Six-Cylinder Diesel and New X-dyn... [2112-Views]
Euronews Investigates How the UAE is Using Artificial Intelligence in Healthcare and Educa... [2091-Views]
Medcare Partners with InterSystems to Implement World-Class Healthcare Information System [2066-Views]
Dabur Herb'l Launches Natural Gel Toothpaste With the Freshness of Aloe Vera [2046-Views]
Prevention is Better than Cure, Especially with Lice! [1972-Views]
Pogacar Reclaims White Jersey and Climbs to 2nd in General Classification [1964-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories