Dubai PR Network, Online Press Release from Dubai and Middle East
 
Sports(Entertainment)
Filter PR by
  
It's blue. What else Matters
 
It's blue. What else Matters

The 2013/14 Chelsea Football Club kit revealed

Dubai, UAE, 24th April 2013 – adidas and Chelsea Football Club have today revealed the new kit for the forthcoming 2013/14 kit and it's blue!

The new strip will be available in adidas stores throughout the UAE during the month of May.

Following on from the groundbreaking teaser campaign, entitled, ‘it's blue. What else matters?' the new kit takes inspiration from past legendary shirts worn by Chelsea greats and the club crest reverts back to a four colour design.

The launch earlier this month took the sporting world by storm. The teaser video of Chelsea FC's stars showing what it means to be committed to the club received over 1.5 million hits on YouTube worldwide.

The campaign, which featured John Terry, Juan Mata, David Luiz, Gary Cahill, Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech was a break from the norm and posed the question to Chelsea fans: it's blue. What else matters? – a call to action to order the shirt without seeing it.

The reaction has been phenomenal with unprecedented level of sales and interactions with both the adidas and Chelsea FC brand. It even reached those fans of other clubs, with supporters around the world all commenting on YouTube and across social media that despite their unreserved loyalty, the essence of the campaign had grabbed their attention due to the compelling nature.

A spokesperson from adidas, commented: “We've seen what it truly means to be blue from the Chelsea fans. We started with the insight that Chelsea is the only club that can own blue as a colour in the Premier League – it is their song after all.

He continued, “The campaign was aimed at inspiring the fans. The viral and iconic imagery that now adorns the club has shown the lengths that the players will go to for the club and the reaction from the fans has been outstanding”.

It's blue. What else matters? – the kit.

Technology

The traditionally styled blue kit features the latest adidas technologies to ensure that it not only evokes the meaning of being a true blue but gives CFC an edge on the pitch:

TechFit™ - Designed to help improve speed, endurance and awareness, TechFit stabilises muscles and focuses energy. This helps players to generate explosive acceleration and deliver maximum power output.

Climacool - adidas ClimaCool™ technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.

Visit www.chelseafc.com/allin for information and to purchase the new CFC home kit.


Posted by : Dubai PR Network Editorial Team
Viewed 19081 times
PR Category : Entertainment
Posted on : Thursday, April 25, 2013  5:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Football Game for Peace in Honour of Education and Women Rig...
Next Story : Day 1 Round-Up of 1st Peace and Sport Dubai Forum
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Sephora: Are You Ready to Join the #SephoraSquad? [10571-Views]
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of Determinat... [9852-Views]
How to Beat Pigmentation with DERMAdoctor [9376-Views]
Cerruti 1881 - Special Product Launch for Mother's Day [9327-Views]
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary [8790-Views]
Spoil her this Mother's Day with gifts from Marks & Spencer [8778-Views]
Enjoy a Selection of Anti-Aging Products from Beauty Solutions [8076-Views]
TBO Holidays Hotel XML API Integrated with TassPro and Itinerary HomePR & EventsTBO Holida... [7161-Views]
Ferragamo Sapphire Collection [6838-Views]
Tag Heuer Opens Boutique at Mall of the Emirates [6777-Views]
Get Great Hair Naturally With HASK's Latest Haircare Collections This Spring! [6680-Views]
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre [6088-Views]
HH Sheikh Mansour bin Mohammed Visits Dubai Sports Council [5142-Views]
Expedia Partner Solutions (EPS) Partnered with Global Innovations [4904-Views]
Discover Marks & Spencer's Oud Collection this Ramadan [4880-Views]
Stars Join OMEGA at the Olympia Bob Run in St. Moritz [4508-Views]
Statement Stilettoes from Steve Madden [4368-Views]
Chronoswiss Sirius Chronograph Moon Phase [4349-Views]
Dubai Cares Donates 2,000 Books to Wanna Read? Initiative to Instill the Habit of Reading ... [4325-Views]
Corum AC-One 38 Automatic [4264-Views]
Honor Bolsters Its “1+8+N” All-scenario IoT Strategy With Comprehensive Suite of New Smart... [4233-Views]
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020 [4203-Views]
This Unbeatable Bundle Offer makes it the Best Time to Buy the King of 5G Smartphones – HU... [4008-Views]
Steve Madden Spring 2020 Collection Launch [3983-Views]
The Kiss of True love [3977-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories