Dubai PR Network, Online Press Release from Dubai and Middle East
 
FMCG(Food Industry)
Filter PR by
  
Driving Loyalty: Cobone Reports 40% Increase in Repeat Buyers
 

DUBAI, November 4, 2012 /PRNewswire/ -- MENA's fastest growing loyalty program proves its value with survey results

Cobone, the MENA-based discounted ecommerce website, has announced that its recently launched loyalty scheme has attracted over 100,000 new members in one month, indicating the strength of its offering to the Middle East market.

'Loyalty has become a new pillar for Cobone.com. Our customers have embraced our loyalty initiatives, with 5% of our rewards members purchasing more than 10 times in the last 4 weeks.' said Paul Kenny, CEO of Cobone.com.

A recent Cobone survey conducted with 10,000 respondents showed that 63 percent of customers had purchased between 1 and 3 deals from Cobone in the last three months, with another 19 percent of frequent shoppers having purchased between 4-10 deals in the same period.

The survey indicated that 82 percent of respondents were swayed by price when considering purchasing a deal. The discount on offer, location of the deal, and the brand making the offer were also important factors.

Over 70 percent of respondents were highly interested in travel deals. Other popular categories include food & beverage, electronics, fashion and health & beauty.

'Cobone has seen significant growth in the past quarter as we have focused on both loyalty and innovation within the business. In the past two months we have launched a shopping cart, Cobone Rewards Program, and a hotel search and booking engine being the latest addition to the Cobone portfolio.' Added  Kenny.  

Launched on the 28th of August 2012, Cobone's loyalty programme has already gained over 100,000 members that have spent over 1 million loyalty points with the company. The launch month saw repeat transactions rise by 40 percent over the preceding month, with repeat visits increasing by 60 percent.

'Customers can earn Cobone Rewards points by visiting and shopping on Cobone.com every day. By sharing the deals through Facebook, Twitter, Pinterest and Google+ customers can receive additional points to spend on the Cobone catalog.  The programme has already rewarded 300 million loyalty points in just over a month of operation.' Concluded Warrick Godfrey, CMO of Cobone.com

Posted by : Dubai PR Network Editorial Team
Viewed 9492 times
PR Category : Food Industry
Posted on : Sunday, November 4, 2012  6:29:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Al Khaleej Sugar highlights growing demand on sugar in UAE d...
Next Story : DMCC to Issue International Responsible Sourcing of Precious...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Drops of Youth [9833-Views]
Eberhard & Co. Traversetolo Vitre in blue dial makes stunning impact [9260-Views]
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign [9242-Views]
Go Neutral with Palladio Beauty [9211-Views]
Parmigiani Fleurier welcomes Amanda Lui to its Friends of the Brand family [8985-Views]
Valentine's Gifts to Fall in Love With [8619-Views]
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild [8326-Views]
The Tag Heuer Autavia [6978-Views]
Start the Year with Gorgeous Glowing Skin with a Little Help from DERMAdoctor [6899-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [6850-Views]
Regulator at pole position [6802-Views]
Parmigiani Fleurier creates horological history with world's first wristwatch with Islamic... [6594-Views]
5 super reasons why the HUAWEI Mate 30 Pro is the king of 5G smartphones we've all been wa... [6423-Views]
UAE Team Emirates Unveil New 2020 Team Jersey [6228-Views]
SUBWAY® commemorates 2020 with enhanced customer experiences [6173-Views]
Dubai Jewellers Expect a Steady Sale During the 25th Dubai Shopping Festival Promotion [5838-Views]
Malabar Gold & Diamonds - New Store opened in Kanpur, UP, India [5746-Views]
The Winter Youth Olympic Games Lausanne 2020 [5710-Views]
OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020 [5569-Views]
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020. [5435-Views]
The Largest LEGO® Festival the Middle East Has Ever Seen Kicks OFF at Dubai Festival City ... [5130-Views]
Diabetes Friends Association Trains Schools Nurses on Innovative Methods to Protect Studen... [5008-Views]
Huawei brings the king of 5G smartphones- HUAWEI Mate 30 Pro 5G to the UAE [4752-Views]
Karl Lagerfeld - S/S 2020 Urban Cycle [4624-Views]
Show your Support for Australia alongside THT – That Hair Tho [4508-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories