Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Ford Headlight Tech Helps Keep Drivers Eyes on the Road
 
Ford Headlight Tech Helps Keep Drivers Eyes on the Road

Dubai, United Arab Emirates - 18, August 2022: Head-up displays have for some time enabled drivers to stay focussed on the way ahead. But now Ford engineers are trialling new headlight technology that could help ensure those behind the wheel literally keep their eyes on the road. 1

The new technology can project directions, speed limits or weather information onto the road so the driver’s gaze can remain fixed on the way ahead. 

Night-time can be riskier for driving. For example, in the UK, 40 per cent of collisions happen in darkness, even though there are far fewer people driving than in the daytime. 2 This risk is increased whenever a driver takes their eyes off the road. A vehicle travelling at 90 km/h covers 25 metres per second, meaning even a short glance at the navigation on the in-car screen can result in “driving blind” for ten metres or more. On an unlit road, this could potentially mean missing an important sign or a bend in the road.  

Projecting information onto the road using high-resolution headlights could benefit other road users too. For example, a crosswalk could be projected onto the road, both for the view of the driver and the pedestrian, in situations where the existing road markings are faded or unclear. Other possibilities include showing a path for the driver to follow to ensure cyclists are passed at a safe distance. 

The technology could provide the driver with information about changes in weather, such as snow falling, fog, slippery conditions, or an icy road ahead. Connecting the headlight to the navigation system could display upcoming turns, while the width of the vehicle could be projected onto the road, helping the the driver to judge whether the vehicle will fit through a gap or into a parking space.  

Endeavouring to make night-driving more comfortable is part of Ford’s commitment to developing technologies that serve and inspire the way people live and work, to make life easier, now and in the future. 
  
Quotes

“What started as playing around with a projector light and a blank wall could take lighting technologies to a whole new level. There’s the potential now to do so much more than simply illuminate the road ahead, to help reduce the stress involved in driving at night. The driver could get essential information without ever needing to take their eyes off the road.”

Lars Junker, features and software, Advanced Driver Assistance Systems, Ford of Europe


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 6072 times
PR Category : Automobile
Posted on : Thursday, August 18, 2022  10:20:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Nissan of Arabian Automobiles Celebrates Emirati Women's Day...
Next Story : Introducing the DBR22: Celebrating a Decade of Exclusivity a...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Pandora Launch a New Limited-Edition Charm in Support of UNICEF Giving Young Voices the Ch... [11685-Views]
Ogilvy Celebrates a giant performance at this year's LIA's – Including awards for Global ... [9024-Views]
The Face Shop Introduces Vegan Skincare in the UAE [4588-Views]
MG International Fragrance Company Reinforces Presence in the Growing Middle East Region [4383-Views]
Opening Day of 22nd Edition of Cityscape Sees Numerous New Developments Showcased inside D... [4166-Views]
Dubai Islamic Bank Successfully Prices USD 750 Million Inaugural Sustainable Sukuk [3739-Views]
Dubai's Real Estate Market Continues to Ride High on Strong Investor Confidence [3608-Views]
Jaeger-Lecoultre Participates in the 30th Edition of Jewellery Arabia Bahrain [3407-Views]
Dubai Future Foundation Announces Winners of the Smart Toys Competition 2.0 [3095-Views]
Dubai Customs Launches Awareness Campaign on Digital Services for Passengers [3054-Views]
Sita Strengthens its Partnership with Geneva Airport, helping Transform the Passenger Expe... [2977-Views]
Burj Khalifa by Emaar to Host a Cutting-Edge Laser Light Extravaganza and Phenomenal Firew... [2968-Views]
Large Audience Attend Taha Hussein Days at Mohammed bin Rashid Library [2948-Views]
Dubai's 3 Day Super Sale Starts Friday with Deals of up to 90% off across the City [2911-Views]
Samsung MENA Launches the First-ever Roblox ‘Space Cup' Football Tournament [2907-Views]
Michelin Star Chef and UK Consul General Welcomed for Jumeirah College Bake Off [2895-Views]
Global Village Announces Spectacular Celebrations to mark the 51st UAE National Day [2702-Views]
DLD Enriches its Participation in Cityscape 2022 with Innovative and Sustainable Real Esta... [2669-Views]
Dubai Health Authority Receives a High-level Delegation from the National Healthcare Group... [2591-Views]
Five Things to Know About how they're Delivering more Benefits for Travellers [2571-Views]
Waterfront Market unveils Dubai Consumers Shopping Preferences [2571-Views]
Reel Cinemas will make UAE Cinema History by Giving an Incredible 51% Discount on All Movi... [2567-Views]
Network International, American University of Sharjah Collaborate to Empower Youth Enterin... [2526-Views]
This Week, ‘Down To Earth' Celebrating all things Green returns to Jameel Arts Centre, Plu... [2493-Views]
Jaguar Classic Exhibit Iconic Jaguar C-Type & D-Type Models at the Dubai GP Revival [2493-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories