Dubai, UAE - 3 October 2021: Samsung Electronics today announced the launch of Samsung Newsroom Middle East and North Africa (MENA), which will serve as the official news source of Samsung Electronics for MENA media and consumers. This launch comes in line with the company’s mandate to cater to customers and keep them informed about Samsung’s latest updates and announcements in Arabic in order to resonate more with audiences in nine MENA countries .
The first Samsung newsroom in the MENA region, which complements the global Samsung Newsroom, will feature a wide range of content, from press releases and features of Samsung’s products to high-quality images, videos and infographics as well as announcements on product launches and company initiatives. The newsroom will incorporate customized Arabic content for the broader audience in the MENA region, feature Samsung MENA spokespeople and highlight regional topics, CSR initiatives and activities.
With this new launch, Samsung Electronics MENA, ratifies its commitment to the local market, to provide the best experience and interaction with the brand. The platform leverages its resources to share exclusive stories, interviews, and opinions with industry representatives in real time.
The newly launched newsroom is the 33rd Samsung Electronics Newsroom to launch around the world.