Dubai PR Network, Online Press Release from Dubai and Middle East
 
Health & Fitness(Healthcare & Medicine)
Filter PR by
  
P&G Partners with Al Zulekha Hospital and Choithrams for Pink It Now Campaign this October
 

Leading global FMCG group P&G partners with Al Zulekha Hospital and Choithrams to drive awareness and early detection of Breast Cancer this October

Dubai, UAE, 3 October 2021: Procter & Gamble (P&G) has partnered with Al Zulekha Hospital in the UAE and Choithrams, for the Pink It Now campaign in October as part of Breast Cancer Awareness Month. This initiative strives to increase awareness of the disease, promote screening and early testing, and raise funds for research into its cause, prevention, diagnosis, treatment and cure. 
 
On purchases of AED70 of P&G brand products such as Pampers®, Tide®, Ariel® and Herbal Essences® at Choithrams, customers will receive a free breast cancer consultation and mammogram. P&G’s support for Pink It Now corresponds to its vision to create a company and a world where equality and inclusion is achievable for all.

Commenting on the initiative, a P&G spokesperson said: “P&G is committed to being a strong corporate citizen, and to continuously drive our commitment to support good causes. We are proud to launch the Pink It Now campaign in partnership with leading hospital Al Zulekha and Choithrams to support the fight against breast cancer. The initiative will play a key role in promoting early detection and prevention of breast cancer in the region.”

Breast cancer is the most frequently diagnosed cancer among women in Gulf countries with 1 in 8 women being diagnosed in their lifetime, according to Al Jalila Foundation. This sheds a spotlight on the importance of early detection and treatment as the most effective way to overcome cancer and live life to the fullest. 

Co-Chairperson at Al Zulekha Healthcare Group, Ms. Zanubia Shams said: “Today great strides have been made in the fight against breast cancer, in no small part thanks to the efforts of local partners. We are proud to partner with P&G for the Pink It Now campaign to raise public awareness, educate on the importance of early detection, diagnosis, and treatment of breast cancer as well as provide guidance, identify risks and preventive measures.”

The Pink It Now campaign will help save lives by increasing awareness of breast cancer and providing the local community with mammograms. Regional partners are playing a key role in contributing to the awareness and prevention of breast cancer in the region.

Rajiv Warrier, CEO of Choithrams, said: “The Pink It Now campaign with P&G and Al Zulekha Hospital is a unique opportunity that will allow Choithrams to improve awareness in the fight against breast cancer and make screening more accessible. This initiative as one of the most promising and meaningful activations towards extending support to our customers and making a positive impact in our customers’ lives.”

This campaign is in line with the world-class healthcare pillar of the UAE’s National Agenda as part of Vision 2021, which highlights the importance of preventive medicine and seeks to reduce cancer.

Posted by : DubaiPRNetwork.com Editorial Team
Viewed 8528 times
PR Category : Healthcare & Medicine
Posted on : Sunday, October 3, 2021  3:08:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : P&G partners with Zulekha Hospital and Choithrams for Pink I...
Next Story : SEHA, Emirates Nursing Association to Co-host International ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Bernhard H. Mayer unveils new Empire Collection of Luxury Timepieces [7683-Views]
Zamzam.com: First OTA Platform to Launch B2C Visa Services to Customers [4690-Views]
Zamzam.com signs MoU with AlBirr Society in KSA [4112-Views]
His Highness Sheikh Hasher Bin Maktoum Al Maktoum, Director General of Dubai Department of... [3592-Views]
TCL Brings New Mini LED QLED TVs And Home Appliances to the Middle East and Africa [3526-Views]
Role of new Business Models in Powering Growth of Bookstores highlighted at International ... [3317-Views]
Bicester Village Launches ‘British Fashion Council X the Creative Spot' Pop-Up Boutique [3313-Views]
Mohamed Henedy at SCRF 2022: I Owe my Success to Children [3259-Views]
BCC Group International Announces Diversification into Property Development [3108-Views]
Sony Re-Writes the Rules with their newest Industry-Leading Noise Cancelling Headphones – ... [2923-Views]
Beyond Books at SCRF 2022: ‘Back to Games' Adapts Popular International Board Games for t... [2854-Views]
‘Walking Trees' Wandering the Halls of SCRF 2022 Raise Awareness about the importance of N... [2776-Views]
Chairman's Quote on the Death of Sheikh Khalifa bin Zayed Al Nahyan [2767-Views]
Dubai Customs Handles 285,000 Refund Requests, in Q1 2022, with a Value of AED2b [2714-Views]
Commentary for His Excellency Eng. Shadi Malak, CEO of Etihad Rail for Middle East Rail 20... [2567-Views]
Samsung's Smart Monitor Becomes a Million Seller [2530-Views]
Emirates Group Announces 2021-22 Results [2505-Views]
Lenovo Combines Stealth with Apex Performance in the Latest Legion 7 Series Gaming Laptops [2485-Views]
Rize University Fair Returns to Connect Students with World-Leading Universities [2456-Views]
Gulf Pharmaceutical Industries Julphar Announces Q1 2022 Results; Delivers Robust Top and ... [2423-Views]
Photos From the Second Day of the 13th Edition of the Sharjah Children's Reading Festival ... [2407-Views]
Ahmed bin Saeed Honours the Winner of the first Aster Guardians Global Nursing Award 2022 [2390-Views]
Minions' Director Inspires Ambitious Animators at 13th Sharjah Children's Reading Festiva... [2390-Views]
Amlak Finance announces First Quarter 2022 Financial Results [2292-Views]
Visitors Blown away by Sharjah Children's Reading Festival's First-Ever Ice-Skating Show [2263-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories