Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game.
 
Karl Lagereld Drives Digital Innovation With Launch of the  “Maison Karl Lagerfeld” Game.

The brand’s first interactive digital game offers consumers the opportunity to win one of four KARL LAGERFELD shopping experiences worth AED250 starting May 19, 2020.

 

Dubai, United Arab Emirates, May 30, 2020:  KARL LAGERFELD is pleased to announce the launch of the “Maison KARL LAGERFELD” game, which can be played on desktop, tablet and mobile devices, and in select KARL LAGERFELD stores starting May 19 2020. Consumers in Dubai, Bahrain, KSA and Qatar are invited to play the game as often as desired, and once each week, the lucky winner with the highest score will receive a KARL LAGERFELD shopping experience worth AED 250.

In the game, the player must help Choupette navigate her way through the iconic KARL LAGERFELD Maison at 21 Rue St-Guillaume in Paris, as she searches for this season’s must-have styles and avoids the neighbourhood dogs. The goal is to collect as many pixel points as possible; Choupette can also score bonus points by collecting special KARL items like sunglasses, a camera, a handbag, Karl’s lucky number seven and the Eiffel Tower.

The unique and interactive game was inspired by the Spring 2020 Pixel collection, which features pixelated artworks of Karl and Choupette in primary shades of red, yellow and blue. Ready-to-wear includes a bouclé jacket and matching A-line skirt, with a slightly fringed finish and piping. Chic color blocking appears on a blouse, knitwear and a tunic. A pixelated image of Karl is featured as both a high-density print and in 3D studs, on sweatshirts, t-shirts and sweaters. There is also a pixelated QR code print with embroidery and a terry effect.

The accessories offering includes a range of playful styles. In textured leather, there’s a tote bag, small and medium top handle bags with removable shoulder straps, and a large textured leather pouch — all with pixelated artworks of Karl. 
Play the game now: karlpixel.com

The Pixel collection is available in KARL LAGERFELD 
UAE: Dubai Mall, Galeries Lafayette Pop up, & Mall of the Emirates
KSA: Red Sea Mall, Riyadh Park Mall
Kuwait: Karl Lagerfeld The Avenues
Qatar: Karl Lagerfeld Galeries Lafayette
Bahrain: Karl Lagerfeld Bahrain City Center


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 16248 times
PR Category : Fashion
Posted on : Saturday, May 30, 2020  8:45:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Summer Breeze
Next Story : The Best Omega Sunglasses For a Long-Awaited Summer
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Repossi & Cheval Blanc Join Forces to Reimage the Iconic Berbère Ring to Celebrate t... [11906-Views]
Your Autumn/Winter Guide from Essence is Here [10492-Views]
Fall in Love with Catrice [9541-Views]
Eyewear Gift Guide for the Festive Season [6088-Views]
Pandora Launch a New Limited-Edition Charm in Support of UNICEF Giving Young Voices the Ch... [5318-Views]
Samsung Wins 46 CES 2023 Innovation Awards from the Consumer Technology Association [5133-Views]
The Ferrari 125 S, Ferrari's First Car in History Enters the Region for the First Time Eve... [4863-Views]
Ogilvy Celebrates a giant performance at this year's LIA's – Including awards for Global ... [4567-Views]
5 Ways to Style Your Home This Festive Season with West Elm [4547-Views]
TITAN Solar Paves the Way for a Brighter, Sustainable Future [4477-Views]
Panasonic Reaffirms Commitment To Kuwaiti Market as It Extends Partnership With Easa Huss... [3899-Views]
H.E. Sarah Al Amiri Inaugurates Hotpack's AED 250m Plant in NIP [3874-Views]
Opening Day of 22nd Edition of Cityscape Sees Numerous New Developments Showcased inside D... [3231-Views]
New Real Estate Entity to Redefine Buyer Experience with On Time Delivery Assurance [3013-Views]
Dubai Airports makes Parking Payment a Breeze with ‘Scan, Pay and Go' [2854-Views]
Dubai Islamic Bank Successfully Prices USD 750 Million Inaugural Sustainable Sukuk [2763-Views]
The Environment Agency - Abu Dhabi Hosts Youth Debate Around Climate Change [2685-Views]
Shamsuddin PM Demise Note [2653-Views]
Dubai Cares' Enduring Commitment to Promoting Early Childhood Development Receives Global ... [2644-Views]
Paperworld Middle East Highlights Metaverse and Eco-Friendly Innovation Through Dedicated... [2636-Views]
The Face Shop Introduces Vegan Skincare in the UAE [2604-Views]
Arabian Automobiles brings back trade-in offer, this time for the Nissan Patrol [2587-Views]
5th Combined Gulf Cancer Conference to See Stellar Lineup of Policymakers, Scientists, Can... [2567-Views]
MG International Fragrance Company Reinforces Presence in the Growing Middle East Region [2542-Views]
Sita Strengthens its Partnership with Geneva Airport, helping Transform the Passenger Expe... [2538-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories