Dubai, UAE, May 18, 2020: In a move to cushion local businesses in the wake of the dreaded COVID-19 pandemic, boutique communication agency, Matrix Public Relations, has signed on three companies on a pro bono basis.
The companies were nominated by members of the public following the agency’s nationwide social media campaign held in April in search of local success stories from homegrown businesses that needed to be told.
As part of the deal, Matrix Public Relations will offer free strategic communications support to the winning companies for a period of two months. This gesture, according to the agency’s spokesperson, will help the companies to create awareness and generate publicity for their activities during the pandemic and most importantly highlight the impact these actions have had on the community.
Under the hashtag #AddingValueToYourIdentity, Matrix PR ran a 3 week-long interactive digital campaign through its social platforms asking people to nominate local stories that they feel deserved to be told.
Hilmarie Hutchison, Chief Executive Officer of Matrix PR said the initiative was in line with the agency’s contribution towards supporting homegrown businesses to get the recognition they deserve especially at a time when economic activities in the region are at an all-time low.
“We are aware that there are many local businesses that are helping their communities and employees cope well during the COVID-19 pandemic. We have, therefore, decided to offer our expertise and support to deserving local businesses by providing free PR services that will, in turn, help tell these great stories. This is our way of saying thank you to local businesses for staying open and working hard to support the communities to fight this pandemic.”