Dubai PR Network, Online Press Release from Dubai and Middle East
 
Film, Music & Entertainment(Entertainment)
Filter PR by
  
Cartoon Network Middle East & Sony Music Entertainment use the power of music to engage children across the UAE in a positive message around anti-bullying
 
Cartoon Network Middle East & Sony Music Entertainment use the power of music to engage children across the UAE in a positive message around anti-bullying

Sony Music’s child stars Rawan & Rayan release inspirational Arabic song and video to promote inclusion and tolerance for all 

 

Dubai, 11 November 2019:   Cartoon Network Middle East has teamed up with Sony Music Entertainment Middle East to release a unique and impactful song featuring YouTube stars; the sisters Rawan and Rayan. The Song entitled “Ya As7ab (hey fiends)” speaks directly to children about the effects of bullying and shares positive messages around inclusion. The catchy Arabic pop song with an accompanying music video will be released worldwide on all music services and platforms on 11th November.


This initiative is a part of Cartoon Network Middle East’s UAE-wide anti-bullying campaign ‘CN Buddy Network’ which encourages children aged 5 to 12 years to 'Be a Buddy, Not a Bully.' The music video was filmed at the Collegiate American School in Dubai and featured students sharing positive messages that address both bullies and those being bullied.  The song can be viewed or streamed on Rayan and Rawan’s YouTube channel, Cartoon Network’s channel, TV and across over 400 global music services including Anghami, Spotify, Apple Music and Deezer.


Darine El-Khatib, Senior Director Creative Strategy and Brand Development at WarnerMedia MENA and Turkey said: “2019 marks the year of tolerance in the UAE, and so does the Buddy Network which aims to spread friendship through various touchpoints. Music is a powerful means to connect with people as it speaks directly to them, that is why we partnered with Sony Music to further reinforce the message of Buddy Network. Rayan and Rawan have a great connection with audiences in the Middle East, especially with children, so we are confident that they will be able to deliver the values and messages that counter bullying and hopefully can effect change.”


Mike Fairburn, General Manager, Sony Music Entertainment Middle East, said: “Sony Music Entertainment is an inclusive organization and we are proud to partner with Cartoon Network in the Middle East to raise awareness of this important topic. Rawan & Rayan share this passion for positive inclusion and we are all extremely excited to launch this fantastic song and video as part of the “CN Buddy Network” initiative.” 


Cartoon Network Middle East’s ‘CN Buddy Network’ initiative in the UAE is part of a global campaign introduced in 2014 and rolled out in the Middle East for the first time this year to educate children and parents about the effects of bullying, with practical ways to counter it. 


Posted by : Dubai PR Network Editorial Team
Viewed 4752 times
PR Category : Entertainment
Posted on : Monday, November 11, 2019  3:14:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Emirati Musicians, International Composers & the Royal Philh...
Next Story : MOTIONGATE™ Dubai celebrates the ‘Year of Tolerance' with a ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Drops of Youth [9101-Views]
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign [9004-Views]
Eberhard & Co. Traversetolo Vitre in blue dial makes stunning impact [8998-Views]
Go Neutral with Palladio Beauty [8967-Views]
Parmigiani Fleurier welcomes Amanda Lui to its Friends of the Brand family [8772-Views]
Valentine's Gifts to Fall in Love With [8259-Views]
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild [8021-Views]
The Tag Heuer Autavia [6680-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [6625-Views]
Start the Year with Gorgeous Glowing Skin with a Little Help from DERMAdoctor [6564-Views]
Regulator at pole position [6558-Views]
Parmigiani Fleurier creates horological history with world's first wristwatch with Islamic... [6405-Views]
5 super reasons why the HUAWEI Mate 30 Pro is the king of 5G smartphones we've all been wa... [6356-Views]
UAE Team Emirates Unveil New 2020 Team Jersey [6167-Views]
SUBWAY® commemorates 2020 with enhanced customer experiences [6118-Views]
Dubai Jewellers Expect a Steady Sale During the 25th Dubai Shopping Festival Promotion [5582-Views]
Malabar Gold & Diamonds - New Store opened in Kanpur, UP, India [5460-Views]
The Winter Youth Olympic Games Lausanne 2020 [5435-Views]
OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020 [5289-Views]
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020. [5130-Views]
The Largest LEGO® Festival the Middle East Has Ever Seen Kicks OFF at Dubai Festival City ... [5075-Views]
Diabetes Friends Association Trains Schools Nurses on Innovative Methods to Protect Studen... [4965-Views]
Huawei brings the king of 5G smartphones- HUAWEI Mate 30 Pro 5G to the UAE [4691-Views]
Karl Lagerfeld - S/S 2020 Urban Cycle [4551-Views]
Former United Nations Secretary-General Ban Ki-moon delivers keynote speech at inaugural G... [4404-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories