Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Jaguar Land Rover Develops Immersive 3d in-car Experience With Head-up Display Research
 
Jaguar Land Rover Develops Immersive 3d in-car Experience With Head-up Display Research
● Jaguar Land Rover is developing new 3D technology as part of next-generation head-up display research
● Technology could project driver safety information ahead of the driver with the potential to improve reaction times to road hazards significantly 
● Innovative system could also offer passengers 3D entertainment in an autonomous, ride-sharing future
● Research forms part of Jaguar Land Rover’s ‘Smart Cabin’ vision
 
21st August, Dubai, United Arab Emirates:   Jaguar Land Rover is developing next-generation head-up display technology that could beam real-time safety information in front of the driver, and allow passengers to stream 3D movies direct from their seats as part of a shared, autonomous future.
Engineers are working on a powerful new 3D head-up display to project safety alerts, such as lane departure, hazard detection, sat nav directions, and to reduce the effect of poor visibility in poor weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.
 
Studies conducted in Germany, show that the use of Stereoscopic 3D displays in an automotive setting can improves reaction times on ‘popping-out’ instructions and increases depth judgments while driving.* 
 
In the future, the innovative technology could be used by passengers to watch 3D movies. Head and eye tracking technology would follow the user’s position to ensure they can see 3D pictures without the need for individual screens or shutter glasses worn at the cinema.
In a fully autonomous future, the 3D displays would offer users a personalised experience and allow ride-sharers to independently select their own infotainment. Several passengers sharing a journey would be able to enjoy their own choice of media – including journey details, points of interest or movies – and optimised for where they are sat.  
 
The research – undertaken in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge – is focused on developing an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts. 
Valerian Meijering, Human Machine Interface & Head-Up Display Researcher for Jaguar Land Rover, said: “Development in virtual and augmented reality is moving really quickly. This consortium takes some of the best technology available and helps us to develop applications suited to the automotive sector. Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody.”
 
Professor Daping Chu, Director of Centre for Photonic Devices and Sensors and Director of the Centre for Advanced Photonics and Electronics, said: “This programme is at the forefront of development in the virtual reality space – we’re looking at concepts and components which will set the scene for the connected, shared and autonomous cars of the future. CAPE Partners are world-leading players strategically positioned in the value chain network.
 
Their engagement provides a unique opportunity to make a greater impact on society and further enhance the business value of our enterprises.”
The next-generation head-up display research forms part of the development into Jaguar Land Rover’s ‘Smart Cabin’ vision: applying technologies which combine to create a personalised space inside the vehicle for driver and passengers with enhanced safety, entertainment and convenience features as part of an autonomous, shared future.
 
Together, these efforts are driving towards Destination Zero; Jaguar Land Rover’s ambition to make societies safer and healthier, and the environment cleaner. Delivered through relentless innovation to adapt its products and services to the rapidly-changing world, the company’s focus is on achieving a future of zero emissions, zero accidents and zero congestion.


Posted by : Dubai PR Network Editorial Team
Viewed 9467 times
PR Category : Automobile
Posted on : Wednesday, August 21, 2019  5:35:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Discovery Powers Mobile Malaria Research
Next Story : Unique Commemorative Key Case Designed to Mark Bentley's Ext...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Drops of Youth [10120-Views]
Go Neutral with Palladio Beauty [9394-Views]
Eberhard & Co. Traversetolo Vitre in blue dial makes stunning impact [9345-Views]
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign [9327-Views]
Parmigiani Fleurier welcomes Amanda Lui to its Friends of the Brand family [9052-Views]
Valentine's Gifts to Fall in Love With [8760-Views]
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild [8430-Views]
The Tag Heuer Autavia [7058-Views]
Start the Year with Gorgeous Glowing Skin with a Little Help from DERMAdoctor [7046-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [6948-Views]
Regulator at pole position [6881-Views]
Parmigiani Fleurier creates horological history with world's first wristwatch with Islamic... [6655-Views]
5 super reasons why the HUAWEI Mate 30 Pro is the king of 5G smartphones we've all been wa... [6503-Views]
UAE Team Emirates Unveil New 2020 Team Jersey [6252-Views]
SUBWAY® commemorates 2020 with enhanced customer experiences [6240-Views]
Dubai Jewellers Expect a Steady Sale During the 25th Dubai Shopping Festival Promotion [5954-Views]
Malabar Gold & Diamonds - New Store opened in Kanpur, UP, India [5856-Views]
The Winter Youth Olympic Games Lausanne 2020 [5795-Views]
OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020 [5661-Views]
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020. [5618-Views]
The Largest LEGO® Festival the Middle East Has Ever Seen Kicks OFF at Dubai Festival City ... [5185-Views]
Diabetes Friends Association Trains Schools Nurses on Innovative Methods to Protect Studen... [5045-Views]
Huawei brings the king of 5G smartphones- HUAWEI Mate 30 Pro 5G to the UAE [4813-Views]
Karl Lagerfeld - S/S 2020 Urban Cycle [4801-Views]
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift [4746-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories