The launch was held in association with Dubai Shopping Festival, as part of the ‘Dubai Exclusive” theme
January 16th 2019; Dubai, UAE: Premium luxury jewelry house Dhamani 1969 unveiled a feminine and colorful line of light and ready-to-wear jewels, CHRYSALIS. The beautifully crafted unique collection, set in gold, diamonds and colorful enamel, includes earring, rings and bold necklaces in rose, yellow and white gold, and with the option of with and without diamonds. Launched at the brand´s flagship boutique at The Dubai Mall, the event was attended by dignitaries across all walks; along with fashionistas to get the first glimpse of the collection.
The launch was held in association with Dubai Shopping Festival, as part of the ‘Dubai Exclusive” theme of the festival that runs until February 2nd 2019. DSF is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism).
Specially crafted for today’s woman, Chrysalis characterizes nature’s beauty, accessorizing any outfit to highlight the oomph and glitz factor. With fashionable and pictorial designs, Chrysalis is a novelty in the traditionally elegant and opulent diamond jewels of Dhamani 1969. It is a collection conceived to satisfy the aspiration for beauty, femininity and self-expression of women on the rise.
Chrysalis, derived from the ancient Greek word for gold, is the name for the ephemeral state of a moth becoming a butterfly. Butterflies are born on the earth but can reach the skies, they are as delicate as thoughts but strong enough to transform themselves.
“We have caught this golden thread and sewed it into the form of our inspiration, unveiling the secrets of these wonderful teachers of life”, comments Amit Dhamani, CEO and Managing Director of Dhamani Jewels.
He further explains: “Chrysalis represents a very unique and innovative collection among our array. These jewels belong to a vibrant, bright and friendly woman, who has never lost the vitality of a child and the gentleness of a butterfly. As each butterfly differs from the other, with this collection we want to celebrate the individuality and unique ways each of us finds to reach our best. This individuality is what creates diversity, richness, and tolerance, echoing the words so dear to our leaders”.
The first line of CHRYSALIS will be available for purchase at Dhamani 1969 boutiques located in Dubai at the Grand Atrium - Dubai Mall, Burj Al Arab Hotel and Habtoor Palace Hotel.