As part of its 60th anniversary festivities in the UAE, Rainbow milk hosted another celebration, this one dedicated to the laborers of the country. These laborers have selflessly contributed towards the development of the UAE. Recognizing their hard work and sacrifices, Rainbow milk has decided to spread some cheer in the lives of the people who are truly an integral part of the fabric of this country.
To celebrate, Rainbow Milk hosted the Rainbow Cinema event which took place at the Muhaisna camp. With the movie screenings that started on 24th of April from 7 pm onwards, Rainbow Milk has brought the cinematic experience to the laborers as they themselves find it difficult to afford such luxuries. As part of the event, the laborers got the opportunity to attend special screenings of popular Bollywood films, starting with the classic blockbuster Sholay. For these valuable people, Rainbow Milk is often associated with the quality time they spend relaxing during the day with a cup of tea and this event will ensure that they have a similar tranquil time watching their favorite films.
One of the first multinational brands in the Arab World, Rainbow has been used to lend its special flavor to tea and finds its fans in UAE national and expats alike. A legend in the country now, Rainbow Milk salutes the spirit of the laborers in the UAE and restates its special place in the hearts of everyone!