Dubai, U.A.E- 4 May 2015: - Brndstr, a Dubai based tech startup officially launched ‘Innbx’ at TechCrunch Disruptin New York from 4-5 May.
Innbx is a free mobile application developed to enhance the way brands engage with users on Instagram, allowing people to manage multiple accounts, to categorize followers in groups and to save social content directly onto mobile phones.Innbxwas developed initially for creative agencies to manage and monitor several Instagram accounts and hashtags as part of any Brndstr campaign.
The newly launched mobile application was unveiled at TechCrunch Disrupt, which welcomed venture capitalists and international entrepreneurs under two years old to compete for the Disrupt Cup.
Simon Hudson, CEO and Founder of Brndstr commented, “We are proud to be part of TechCrunch Disrupt 2015. With the launch of Innbx, companies will now have an opportunity to take their marketing campaigns to the next leveland as posted content continues to grow, we believe users will find the ability to group content extremely useful”.
Brndstr was founded 18 months back with a clear objective aimed at helping brands create real-time, in-the-moment campaigns. Focused initially on Twitter, Brndstr’sfocus was to help brands and agencies build engaging campaigns using its custom built technology together with the Twitter API’s and Ads Platform. The company’s underlining visionis to help businesses capitalize on their social networks by converting their existing fan base into brand ambassadors in exchange for rewards. Brndstrdeveloped a suite of interactive tools on Twitter that allows companies to automatically respond to hashtags with offers and vouchers, as well as tweet performance analytics of all users. Brndstr quickly became an extension to the creative teams helping brands to ‘own a moment’ by engaging with their fan base using innovative solutions and cleaver API technology.
To date, Brndstr has partnered with a number of notable names including McDonalds, Virgin Megastore, CNN, Sheraton and UBER. In May 2014,Brndstr successfully raised its second round of funding amounting to US$1.6m. Since then the company has moved offices and strengthened its relationship with Twitter.
Following its success on Twitter, Brndstr was granted developer access to build similar solutions on Instagram which it has used to address some of the current gaps. These include access to multiple Instagram accounts without the need to login each time, the ability to group or categorize followers on Instagram as well as filter/search specific #tags.