Oris showcases the new collection presented in Basel
This month, a team of Oris pilots is set to begin a 12.000 km-long mission to fly the brand’s new collection closer to fine watch connoisseurs across the Middle East and the Mediterranean
The Oris Aviators’ Basel Mission will showcase the brand’s new watch collection – unveiled at Baselworld in March – at a number of key locations across the region.
The three-man Oris Aviators’ Team has been put together by Karim Gerber, Oris’s Middle East Region Manager. Karim will fly the whole tour and will be joined in the Oris-branded two-seater Pilatus PC-7 for alternate legs by ex-Swiss Air Force pilot Paul Ruppeiner, and former Swissair pilot Simon Maurer.
All three are members of a select group of Switzerland’s licensed air-show pilots, and bring vast flying experience to the mission. Paul, who began his flying career four decades ago, is also the founder of the Oris-sponsored Fliegermuseum in Altenrhein.
The 23-day mission, which has 22 legs, will see the team spending over 40 hours in the cockpit as they fly from their base in Switzerland to select destinations along the Mediterranean and the Middle East including: Thessaloniki, Cairo, Jeddah, Riyadh, Abu Dhabi, Muscat, Dubai, Doha, Bahrain and Kuwait. The Pilatus PC-7 once belonged to the Swiss Air Force and can reach speeds of up to 500 km/h.
The team will present the new collection at exclusive events in each location and provide specialist training to local retailers.
Oris will be tracking the mission via Facebook.