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Bershka & Laura Hayden train together
Bershka & Laura Hayden train together

The ‘it girl’ is the face of the sporty line ‘start moving’

Exploring the city while you train. That’s how Laura Hayden presents the brand’s new sporty styles. 

The ‘It girl’ is the star of a video embodying the essence of the two collections showcased in the film: ‘Wild Side’ and ‘Be Active Outdoors’, inspired by martial arts and outdoor sports activities. 

 

Ethnic prints on a grey and white background with pops of fluorescent orange are part of a kick-boxing themed collection. There are trendy garments such as printed leggings, asymmetric tops with slits and indigo wash items. When it comes to achieving a real sporty look the brand has some not-to-be-missed items such as oversize parkas, plush vests and hooded tops.

The ‘Be Active Outdoors’ range is a great choice for training in the open air. The emphasis is on elaborate pieces such as tops with straps that crisscross at the back, asymmetric details, openings and knots. The comfortable, trendy ‘skort’ in printed fabric is another go-to garment in the collection. These trends brighten up the environment with tropical prints in black and white with flashes of neon pink, stripes and dégradé effects.

 

Posted by : Pencell PR & Events, Pencell PR
Viewed 39504 times
PR Category : Fashion
Posted on : Tuesday, April 28, 2015  10:36:00 AM UAE local time (GMT+4)
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