Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
Deloitte's Global Consumer Products Report 2015: Riding out another year of economic uncertainty

27 April 2015 – The world’s 250 largest consumer products companies generated sales of nearly US $3.1 trillion in fiscal year 2013 (which encompasses fiscal years ended through June 2014), despite economic uncertainty. This resulted in an average company size of US $12.3 billion, according to the 8th annual Global Powers of Consumer Products 2015: Connecting with the connected consumer report issued by Deloitte.

The report provides an outlook on the global economy, a look at merger and acquisition activity in the consumer products industry; and a discussion on the importance of connecting with the connected consumer. Only four of the global Top 250 consumer products companies are from the Africa/Middle East region. Savola, a multinational food group based in Saudi Arabia, is the biggest amongst this group, and the 111th globally. The region’s three other companies are headquartered in Turkey.

“The fall in the price of oil is having a considerable impact on the global economy, with increased disinflationary pressures, especially in developed markets such as the U.S., Europe, and Japan. It is boosting consumer purchasing power in oil-consuming nations such as Japan, India, the U.S., and much of Europe, and contributing to faster economic growth than would otherwise be the case,” said Dr. Ira Kalish, Deloitte’s Chief Global Economist. 

Strong M&A deal activity in consumer products industry 
The number of deals has picked up every year since flat lining in 2009, with 1,421 total deals completed by consumer products companies in 2013. Based on the numbers to date, 2014 is on track to reach or surpass 2013’s deal volume. Unlike deal volume, however, deal values have trended down since 2009—that is until 2013 when the average value rebounded sharply. The decline in deal values through 2012 may be accounted for, at least in part, by bargain hunting opportunities coming out of the global economic slowdown that allowed companies to pick up assets at distressed prices.

Herve Ballantyne, partner and Consumer Business leader at Deloitte Middle East comments: “Organic growth remains a challenge for many consumer products companies. As a result, companies will continue to view strategic acquisitions as a fast-track method to increasing market share. Over the next few years, we expect consumer products companies to continue to use acquisitions and disposals to streamline and focus their product portfolios, making their organizations more agile and responsive to changing consumer preferences.”  

Connecting with the connected consumer
While consumers have unprecedented access to product information and online expertise to guide their purchasing decisions, recent research  from Deloitte shows that, surprisingly, consumers are talking far less to product or service experts than they are to families, friends, and other consumers. Sixty percent said they either trust family and friends or customer reviews for information on products and service, followed by independent product/service experts (43 percent); store staff/retailer website (16 percent); and product manufacturers (12 percent).

“Consumers are increasingly turning to those they feel they can trust and, as the statistics indicate, trust is an important driver of consumer purchasing behavior,” said Ballantyne. “It is imperative, therefore, that in return for sharing their data, consumers have assurance that their data will be protected and that they receive something valuable in return. This is one of the big challenges facing consumer goods companies.”

Global outlook
As a whole, 2013-2014 was another challenging year for the global economy. Europe remained in recession during most of 2013, although it began to recover modestly by the end of the year and heading into 2014—but growth remained poor. The U.S. economy grew slowly in 2013 largely due to a tightening of fiscal policy. While the economy strengthened in Japan, supported by improved exports and the government’s massive economic stimulus measures, the Chinese economy decelerated in 2013, and similar slow growth continued into 2014. Economic growth also cooled in several Latin American countries as they faced the end of China’s commodity boom, weaker domestic demand, social unrest, and other downward pressures. Overall, recovery by many economies around the globe continued to be jagged and weak.


Company name

Country of origin

Product sector

net sales

net sales


Samsung Electronics Co., Ltd.

South Korea

Electronic Products




Apple Inc.

United States

Electronic Products




Nestlé S.A.¹


Food, Drink & Tobacco




The Procter & Gamble Company

United States

Personal Care & Household Products




Sony Corporation


Electronic Products




PepsiCo, Inc.

United States

Food, Drink & Tobacco




Unilever Group

Netherlands and United Kingdom

Personal Care & Household Products




LG Electronics Inc.

South Korea

Electronic Products




The Coca-Cola Company

United States

Food, Drink & Tobacco






Food, Drink & Tobacco




Posted by : GoDubai PR Dept, -
Viewed 12786 times
PR Category : Banking & Investments
Posted on : Monday, April 27, 2015  3:41:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Email this article Print this article

Share this article with your friends and followers
Back to

Related Stories

Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening at the Du... [9925-Views]
Sephora: Are You Ready to Join the #SephoraSquad? [9077-Views]
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of Determinat... [8760-Views]
How to Beat Pigmentation with DERMAdoctor [8516-Views]
Introducing Zeitun Premium Face Care Collection [8400-Views]
Spoil her this Mother's Day with gifts from Marks & Spencer [8046-Views]
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary [7918-Views]
Cerruti 1881 - Special Product Launch for Mother's Day [7875-Views]
Enjoy a Selection of Anti-Aging Products from Beauty Solutions [7259-Views]
Achieve Gorgeous and Radiant Skin in Only 90 Seconds [7125-Views]
Swatch X 007 – Introducing the New James Bond Collection and Limited Special Edition [6387-Views]
Ferragamo Sapphire Collection [6039-Views]
Tag Heuer Opens Boutique at Mall of the Emirates [5905-Views]
Dubai Chamber Honours Top-performing Trading Companies [5795-Views]
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre [5704-Views]
TBO Holidays Hotel XML API Integrated with TassPro and Itinerary HomePR & EventsTBO Holida... [5618-Views]
Get Great Hair Naturally With HASK's Latest Haircare Collections This Spring! [4929-Views]
HH Sheikh Mansour bin Mohammed Visits Dubai Sports Council [4734-Views]
Marks & Spencer Unveils its All New Menswear [4435-Views]
Mall of Oman Onboards a Host of Global Lifestyle, Fashion, and F&B Brands Ahead of Its 202... [4404-Views]
Etihad Airways to Operate Special Flights From Al Ain to Jeddah During Ramadan [4252-Views]
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020 [4081-Views]
Statement Stilettoes from Steve Madden [4075-Views]
GEMS Global Innovation Showcase 2020 Sees 1,500 Student Innovators and Entrepreneurs Exhib... [3989-Views]
Dubai Cares Donates 2,000 Books to Wanna Read? Initiative to Instill the Habit of Reading ... [3959-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories