Truly a legend in the UAE, Rainbow milk recently celebrated 60 years in the country in an association that began in 1955. One of the first multinational brands in the Arab World, Rainbow has been used to lend its special flavor to tea. Finding its fans in UAE national and expats alike, Rainbow has been fondly named ‘Abu Qos’ by its UAE National fans.
Indicating its 60th anniversary, the brand, owned and managed by FrieslandCampina, launched its ‘Proud to be by your side since 1955’ campaign that celebrates being part of every UAE consumer’s life. As part of this campaign, Rainbow milk is carrying out interesting activities to engage its loyal consumers.
Starting 19th April and for a period of one month Rainbow Milk is giving away 3 Land Cruisers to 3 Lucky winners in the UAE to celebrate 60th glorious hallmark year. All you have to do is buy the Rainbow Evaporated Milk Special Promotion Pack, enter the unique code on the label along with your contact details and get into the lucky draw to WIN. Further, Rainbow milk will also take fans down memory lane as one of the oldest Rainbow cans will be on display at the Dubai museum. Sheikh Zayed Road will come alive with a big billboard dedicated to Rainbow Milk and its fans. Rainbow will invite people to celebrate its 60th anniversary by sharing their pictures which they will place on the hoarding every week.
Speaking out on the campaign, the MD of FrieslandCampina Middle East, Maurits Klavert said, “Rainbow Milk shares a long and rich history with the UAE and truly connects people from different generations. We have seen this beautiful country grow and develop and we are undoubtedly very proud to be by the UAE’s side through all its great milestones.”
FrieslandCampina Middle East’s Marketing Director, Hein Raijmaker further added, “The UAE is a melting pot of cultures and Rainbow Milk is a proud part of this melting pot. We are eternally honored to have been accepted so warmly through eras we have spent in this country and we look forward to marking memories with this country and its residents that will be cherished throughout.”
Over the years, Rainbow milk has brought people closer with its unmistakable taste and texture, and has become a significant part of the identity of the UAE. Forging deep connections that get stronger with time, Rainbow milk continues to build its legacy as it celebrates 60 years.