Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
The Smovies Short Film Platform Launches Creative Filmmaking

VOX Cinemas Partners with BrandMoxie in the Search of the UAE’s Best Talent

Abu Dhabi, UAE- 13 April 2015: The Smovies, an exciting platform that reinvents the short film competition, has been launched by BrandMoxie, a leading marketing firm, alongside its newly announced strategic partner VOX Cinemas which is owned and operated by Majid Al Futtaim Cinemas, the cinema arm of the wider Majid Al Futtaim Ventures group of businesses. As the Middle East’s largest and fastest growing cinema exhibitor, VOX Cinemas will support The Smovies by offering screening exposure to the winning entries of the competition across its cinemas in the UAE.

The Smovies will run three seasons of competitions, focusing on various themes from CSR, and National Day to road safety and other topics at the hearts of budding filmmakers.  The competition has debuted with a cinema specific theme around which the first films will be created. “We are thrilled to be launching The Smovies, and are excited to be working with VOX Cinemas who are also believers in community engagement, and commitment to innovation and creativity,” said Sana Bagersh, CEO of BrandMoxie.

Commenting on VOX Cinemas’ involvement in the competition, Ashleigh Potts, Corporate Sales and Marketing Manager at Majid Al Futtaim Cinemas said, “The entire idea behind The Smovies is to make movie making easy and accessible to all. At VOX Cinemas we are dedicated to delivering innovative and customer-focused cinema experiences, which is why we look forward to being part of this concept and giving movie fans across the UAE the chance to be part of the thrilling filmmaking process with BrandMoxie.”

The Smovies’ first competition will run for about a month, with submissions uploaded to the platform’s own website www.thesmovies.com.  The shortlisted entries will be judged by The Smovies’ jury of film experts. After the final selection of the top entries, members of the public will be able to vote for their favorite entries.

The winners of the competition will be awarded a grand prize of Dhs 10,000, with runner-up entrants receiving cinema vouchers among other gifts.  The winners will have an opportunity to develop their idea into multiple vignettes, or ads, which will be screened across VOX Cinemas in the UAE.

“Technology has shaped the creation and consumption of video content today and one of the more exciting directions this has taken includes the rise of user-generated content, a dynamic phenomenon that we are embracing through The Smovies,” Ms. Potts added.

The Smovies will run two competition seasons after the VOX Cinemas competition.  In July the competition will be narrative challenge and in October it will run a UAE-centred theme.

Posted by : GoDubai PR Dept, -
Viewed 16531 times
PR Category : Entertainment
Posted on : Monday, April 13, 2015  11:08:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories


 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [6600-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6558-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [5588-Views]
Think LUNETTE for an earth-friendly period [5417-Views]
ACE launches its new and inspirational Outdoor collection [4404-Views]
Chain Reaction [4349-Views]
Dress for Diwali With the Rack by Kachins [4288-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4203-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4063-Views]
Handbags and Gladrags [3989-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [3989-Views]
Sandro Launches Evening Capsule Collection [3983-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [3922-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [3855-Views]
Celebrate guilt-free shopping to your fullest! [3837-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [3825-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3794-Views]
Peugeot Boxer 4x4 Concept Revealed [3666-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3630-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3623-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3575-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3568-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3562-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3556-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3501-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories