Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
New Global Brand Platform Connects Customers with the World of 3M Science
New Global Brand Platform Connects Customers with the World of 3M Science

INTRODUCING 3M Science. Applied to Life.™

Jeddah: 3M launched a new corporate brand platform – 3M Science. Applied to Life.™ – that will emphasize how 3M’s science impacts the world around us. The new brand platform underscores the company’s business strategy through a creative articulation of 3M’s span across sectors. From 3M’s glass bubbles in your car; a Bluetooth-enabled stethoscope in your doctor’s office; micro-reflective sheeting that helps make roads safer; or brightness-enhancing technology in electronics we depend on every day, the platform will generate a new conversation that challenges traditional perceptions of the 3M brand.

“Science and collaboration are at the heart of everything we create that makes life better.  Now, we invite our current and future customers to come be surprised by the breadth of 3M science in their lives,” said Ippocratis Vrohidis, 3M area vice president for Middle East and Africa. “Investing in the 3M brand with this platform is the next step to advance 3M’s business strategy, evolve 3M’s customer experience and leverage the strength of the brand across each of our businesses to drive additional growth worldwide.”

The 3M Science. Applied to Life™ brand platform launched with an all-digital campaign designed to reach existing and future customers. Leading the launch is a series of short videos that showcase the unexpected and impactful ways that 3M science helps make life better.  Customers will see a refreshed that delivers a more unified experience with improved search capabilities, navigation and display. also features the 3M Newsroom —a content hub of visually-driven stories focused on 3M science. 

Accompanying the 3M Science. Applied to Life.™ platform is a new visual system that combines 3M's expertise in marketing and design to bring the brand to life with bold color, texture and expression. 3M’s owned digital channels and other communications channels will each be updated using the new visual system.

For more information, visit, follow @3M on Twitter or join the conversation with #LifeWith3M.

About 3M

At 3M, we collaborate and apply science in powerful ways to improve lives daily. With $32 billion in sales, our more than 90,000 employees connect with and serve customers in 200 countries. Learn about 3M's creative solutions to the world's problems at

Posted by : GoDubai PR Dept, -
Viewed 16995 times
PR Category : Technology
Posted on : Saturday, April 11, 2015  8:01:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Email this article Print this article

Share this article with your friends and followers
Back to

Related Stories

Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation to Revive... [5228-Views]
Olay Eyes Hydra Gel [4830-Views]
COVID-19 Triggers Marked Decline in Global Trade: UNCTAD [4207-Views]
LG Prioritizes Home Comfort With Latest Air Conditioners for GCC Market [3428-Views]
Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protecting the Envi... [3370-Views]
6 Steps X 6 Products from Essence: The Shortcut that Perfects Skin - Now more than ever, S... [3292-Views]
Maillon De Cartier Watch [3259-Views]
Dynabook Refreshes Portégé X Series With Latest Intel® Core™ Processors and Privacy Featur... [3157-Views]
Kristina Fidelskaya A/W 2020 Collection “Dream” [2956-Views]
Vatika Focuses on Making Quarantine a Quality Time With New Viral Campaign [2731-Views]
Union Coop: AED 46 Million Project in Umm Al Quwain [2702-Views]
Your at-Home Spa Guide With Skin Republic [2649-Views]
Ashley Graham for Marina Rinaldi – Ss 20 [2636-Views]
Emirates Resumes Passenger Flights to 9 Destinations, including Connections between UK and... [2608-Views]
Dubai Sports Council Thanks Wise Leadership for Its Protection and Care of the Community [2595-Views]
Don't Make A Slow Recovery More Difficult with Quarantine Measures [2411-Views]
Dubai Customs: Strategic Plan to Curb Corona [2353-Views]
Happy Eid with Parmigiani Fleurier Toric Fleur [2321-Views]
Smart Cooking to Save Time With Lg Appliances This Ramadan [2288-Views]
Sony Middle East & Africa Launches New Compact 4K Handycam® Camcorder with Advanced Image ... [2255-Views]
Paying the Ransom Doubles Cost of Recovering from a Ransomware Attack, According to Sophos [2194-Views]
Medcare Women & Children Hospital Offers Peace of Mind to Families and Mums-to-Be and Cont... [2132-Views]
Al Zahia Supports Underprivileged Families With Electronic Tablets for Remote Learning [2075-Views]
Game for Anything: the All-New Toyota C-HR Lands in the UAE With Unmissable Distinctive St... [2070-Views]
BSH Middle East FZE Stands in Support with the Dubai Health Authority Amidst COVID-19 Pand... [2042-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories