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Salvatore Ferragamo: EMOZIONE The New Fragrance
Salvatore Ferragamo: EMOZIONE The New Fragrance

Concept

Salvatore Ferragamo has ceaselessly sought and found inspiration from the most eminent woman of his time. Women that not only shine through their success, but also through their emotional harmony, self-confidence and elegance.

Inspired by the founder’s philosophy and vision, Salvatore Ferragamo bestows an iconic Eau de Parfum for a woman who desires genuine things and true moments of plenitude. A classic yet modern fragrance that encodes the pleasure of emotions and fulfillment of life: Emozione.

Fragrance

A multifaceted fragrance that combines feminine floral bouquets to a refined and precious woody texture enriched with a touch of sensual, glamorous chypre notes.

The luminous gleam of the juicy Bergamot's freshness is softened by powdery Iris and White Peach notes for a velvety sensation. The heart expresses glamorous femininity through a bouquet of delicate Peonies, sensual Bulgarian Roses and addictive Heliotrope.
A harmonious embrace, between the mysterious Patchouli and intense Suede notes, enhances the scent's richness that is exalted by a veil of White Musk, creating a sumptuous dry down.

Olfactive Family: Floral Woody Chypre
Perfumer: Alberto Morillas — Amandine Marie (Firmenich)

Packaging

Ferragamo's craftsmanship values are also represented in the creation of the flacon that expresses the refinement and attention to detail values of the brand. Golden finishing on the top and sides of the flacon, along with the leather-like cream sides, embellish the preciousness of the bottle. While a final hint of classy lightheartedness is given by the iconic double Gancino chain.

The elegance of the essence is further expressed through the luminous peach colour juice and the 'Emozione' logo that stands out in black capital letters, to strongly emphasize the products name.

The vivid richness and elegant glamour of Emozione are perfectly characterized by the combination of the outer packaging's characteristic colours, peach and warm white, recalling the colour of the juice and the leather inserts, contrasting with the black Emozione logo.

Communication

The media campaign tells a story full of emotions through a portrait of femininity and harmony represented by the internationally renowned top model, Malgosia Bela.

A passage in time, a moment of intimate reflection, full of personal gestures that express the essence of emotions and convey a contemporary sense of innate self-assurance.

A short film that blends two distinct tonalities of emotion: intimacy and expression, introspection and experience, reflecting the beauty within.
Photographer: Mert Alas & Marcus Piggott Film Director: Mert Alas & Marcus Piggott Agency: Petronio Associates

Range

Retail Price & Availability:
30 ml Eau de Parfum Spray AED 270
50 ml Eau de Parfum Spray AED 382
100 ml Eau de Parfum Spray AED 522
200 ml Bath & Shower Gel AED 162
200 ml Body Lotion AED 185

Salvatore Ferragamo is available across Areej stores in the UAE.


Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 34056 times
PR Category : Lifestyle
Posted on : Saturday, April 4, 2015  2:05:00 PM UAE local time (GMT+4)
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