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Baselworld 2015 - Ulysse Nardin: Artemis Racing Partner for the 35th America's Cup
Baselworld 2015 - Ulysse Nardin: Artemis Racing Partner for the 35th America's Cup

Ulysse Nardin is pleased to announce joining the Team Artemis Racing, the Swedish Challenge for the 35th America’s Cup as an Official Partner.

One couldn’t imagine a better pairing than high-level sailing and watchmaking. An iconic test that combines exceptional boats and history-filled water venues, a rich subject of inspiration – high-level sailing especially means excellence, innovation, precision, technology, and team spirit. These values are also shared by Ulysse Nardin, which will fly the colors of Artemis Racing for the next America’s Cup campaign, beginning next June and running until 2017.

Patrik Hoffmann, CEO of Ulysse Nardin, explains what motivated him to team up with Artemis Racing: “It is an honor for Ulysse Nardin to enter into a cooperation with Artemis Racing. Ulysse Nardin’s history of navigating the sea paired with the DNA of innovation and technology, which is firmly established in both companies, makes this partnership a perfect match. When meeting the Artemis engineers, technicians, and craftsmen at their base in San Francisco, I quickly realized that the spirit of passion and innovation is the driving force behind this extraordinary team. “

Iain Percy, Team Manager and Skipper of Artemis Racing: “The America’s Cup is synonymous with style, technology, design, and prestige, however the new breed of foiling wing sailed catamarans is asking far more from us as designers, engineers and sailors than ever before. This cycle and the future of our sport is about original thinking, developing new materials, and pushing the boundaries of what we understand about yacht design and racing. In Ulysse Nardin we are lucky to have found a partner that shares our values, our passion for teamwork, our desire to innovate, and an ambition to lead in our respective fields. We look forward to sharing this adventure together over the next three years and beyond.”

Ulysse Nardin today

  • A pioneering spirit - avant-garde in its application of new technologies
  • A long-standing tradition of expertise continually perfected in its manufacturing units in Le Locle and La Chaux-de-Fonds, Switzerland
  • An international brand represented worldwide
  • A unique style and creativity
  • A varied collection, adapted to different tastes


Posted by : Pencell PR & Events, Pencell PR
Viewed 27029 times
PR Category : Lifestyle
Posted on : Thursday, April 2, 2015  11:53:00 AM UAE local time (GMT+4)
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