Beach, please! CALL IT SPRING is headed to the coast this season and living it up in Miami. The Spring/Summer 2015 ad campaign is all about catching waves and getting physical. Meet up with our favorite crew as they work it out on the tennis courts, baseball diamonds and the make-shift gyms along the boardwalk; all in preparation for a hard-hitting summer and cooling off in the surf.
“Filled with floral and beachy prints, graphic highlights, rope detailing and lots of white on white; the Spring/Summer 2015 collection is vibrant and just as at home on the pastel streets of Miami as on the pavement of your favourite city” explains Vanda Daftari, Art Director of CALL IT SPRING.
Season after season, the CALL IT SPRING campaign follows a group of friends on everyday adventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, CALL IT SPRING’s campaigns play on the thoughts and dreams of this generation, catering to their need of individuality.
Photographer: Tim Barber
Senior Art Director: Reanna Evoy
Art Director: Vanda Daftari
Stylist: Zara Mirkin
Videographer: Peter Szollosi
Location: Miami, Florida