Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Tresemmé Arabia launches first Tresemmé Fashion Night in Dubai
Tresemmé Arabia launches first Tresemmé Fashion Night in Dubai

Dubai, March 16, 2015: TRESemmé, Unilever’s premium hair care brand, hosted its first TRESemmé Fashion Night in Dubai on March 4th at Madinat Jumeriah in partnership with established and international fashion designer Nicolas Jebran who showcased his latest collection exclusive at the event. 

Hosted by TV presenter Hilda Khalifa, TRESemmé Fashion Night invited guests to witness the latest in fashion and hair while enjoying a night of style and glamour. 

At the event, TRESemmé Arabia announced the brand’s collaboration with celebrity hairstylist Wassim Morkos who will be TRESemmé Arabia’s regional stylist. Over his distinguished career, Wassim Morkos has worked with world-renowned celebrities such as Nicole Saba, and Nancy Ajram. Guests were treated to a live hairstyle presentation where Wassim used the full collection of TRESemmé products to create fashion-forward looks that standout on- and off- the catwalk and inspire women to turn these trends from runway to ready-to-wear.  

For the first TRESemmé Fashion Night, the globally recognized brand partnered with established and international fashion designer, Nicolas Jebran, who presented his Spring Summer 2015 collection in an exclusive fashion show. Led by the brand’s regional stylist Wassim Morkos, TRESemmé created the latest hair trends to accompany Nioclas Jebran’s newest collection. Nicolas Jebran also showcased his intricate designs as part of Wassim’s live hair presentation. 

According Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, “We are excited to celebrate the launch of TRESemmé in Arabia. From our origins in salons, TRESemmé has always been driven by a simple truth: every woman deserves to look fabulous without spending a fortune. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price and we are happy to have TRESemmé as part of our Unilever portfolio in Arabia.”

Guests in attendance were also treated to a special performance by renowned Lebanese singer and star Maya Diab. Maya is considered to be one of the most admired celebrities in entertainment throughout the Middle East. Throughout her career Maya was involved in the creation of dozens of video clips and numerous songs that have become classics in Lebanese pop culture. Subsequently, Maya is also highly profiled on TV as she hosted ‘Heik Minghanne,’ one of the most successful and highly watched TV programs in the Middle East, and being involved in an award winning Egyptian drama series as an actress in a leading role.

TRESemmé, used by hair care professionals around the world, aims to bring women a personal point of view of the latest hair trends and how women at-home can achieve these looks. Being the official hair care sponsor of Mercedes-Benz Fashion Week, TRESemmé empowers women with the backstage secrets of creating runway hair they can wear. The globally recognized brand works with leading hair stylists, top established and emerging fashion designers, as well as the industry's favorite expert insiders, to show TRESemmé fans how to make runway looks work for their personal real-life moments. 

Posted by : Unilever Middle East, Unilever
Viewed 25620 times
PR Category : Fashion
Posted on : Monday, March 16, 2015  3:19:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Herbal Essences Taps into Nature's most Powerful Ingredients with the new Potent Aloe Vera... [6621-Views]
The Most Inclusive Range of Primers to Offer 24hr Correction for Any Skin Type, Any Skin T... [6560-Views]
Unique Spatial Sound Technologies for Ambient Room-filling Sound with Sony's Latest Premiu... [6015-Views]
World Gold Council ETF 2020 Report and Gold Outlook 2021 [5064-Views]
Hello 2021, HELLO, GOOD STUFF! with Essence [4818-Views]
Middle East Hotels Ready to Capitalise on Workation Trend, says ATM [4781-Views]
Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief ... [4321-Views]
IRENA's World Energy Transition Day Kick-Starts Crucial Assembly Meeting [4284-Views]
Latest PGA Tour Winner Kevin Na Joins Strong American Contingent vying for 2021 Saudi Inte... [2870-Views]
‘Blue Zone' from COVID-19 Prime Assessment Centre to Relocate to Al Rowda Healthcare Cente... [2513-Views]
Kamal Vachani Announces Sri Lanka Food Festival at Al Maya Supermarket [2386-Views]
A New Wave of Coffee has Arrived at AlBarari [2378-Views]
Emirates Post Group expands operations to Israel [2304-Views]
Jordan - Pfizer-BioNTech COVID-19 Vaccine Distribution Statement from UPS [2292-Views]
Dubai Shopping Festival's Highest Value Raffle Ever In Partnership With Idealz and W Motor... [2276-Views]
Children Fly Free With Etihad Airways [2234-Views]
Danube Group Launches World's First Civil Defence Approved Alucopanel A1 Aluminium Composi... [2206-Views]
Sony Middle East & Africa Launches Newest Addition to G Master™ Full-Frame Lens Series wit... [2194-Views]
Wizz Air Abu Dhabi Commences Operations in Abu Dhabi [2132-Views]
Join the A-Beauty Revolution with Sukin's Buy 2 Get 2 Limited Time Offer [2062-Views]
Jaguar Land Rover Mena Offers Customers Warranty Extension Lasting Up to 10 Years [1964-Views]
Abu Dhabi Delivers Knockout Opportunity for UFC Fight Island Triple Header Spectators to A... [1956-Views]
Dubai Sports Council Launch Dubai's First All-Schools Sports Tournament Series [1894-Views]
Ericsson: Smart Home Privacy: How to avoid ‘Data Paparazzi' [1894-Views]
It's time to get your Valentine's Day Shoe Game in Order with Steve Madden [1853-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories