A brand new concept store going by the name of BD (Just Blow Dry) in Qatar recently became talk of the town as Action Qatar organised an opening event for its client, AND Trading. Geared towards the busy woman, the innovative venture aims to deliver quick, affordable, and high quality beauty services to save clients time and money.
Action Qatar was responsible for organizing every aspect of the event, while handling all media management. Decor was specially selected to suit the occasion, with colour coordinated candy jars, balloons, photos jazzing up the area, and more. Fun gadgets were also on hand to give guests the chance to take instant photos, while live sax music added to the cool ambiance. Models at the event wore clothes secured by Action, offered by a high end couture boutique.
All major lifestyle magazines sent representatives to the occassion, with more than 15 journalists keen to find out all about the new store, while coverage was secured in dailies and the upcoming April issues of the hottest local monthlies.