March 10, 2015 – The All-New Hyundai Genesis and Sonata have both received prestigious 2014 Good Design™ Awards thanks to their quality design, function and aesthetics. Both models were launched in the Middle East last year and are the latest Hyundai models to benefit from the brand’s Modern Premium approach.
“The Good Design Awards are recognised as a trade mark honouring technologically advanced aesthetic design and we at Hyundai are delighted to see our newest models recognised,” commented Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters. “Both the All–New Genesis and Sonata were designed to offer the highest quality driving experience, while being eye-catching on the road.”
Representing a bold step forward for Hyundai, the All-New Genesis is all-new inside and out with a host of premium features and improved dynamics. Riding on a completely revamped platform, the sedan is stiffer and stronger than before. A suite of advanced assistance features including Blind-Spot Detection and Smart Cruise Control are offered.
The seventh-generation All–New Sonata offers a more refined look through a new Fluidic Sculpture 2.0 design language, stiffer body structure, better ride quality, reduced noise, vibration and harshness and advanced safety and convenience features. The Sonata truly democratizes the premium design and convenient technology of the Genesis sedan for the mid-size class.
The prestigious Good Design Awards honour the yearly achievements of the best industrial and graphic designers, and world manufactures for their pursuit of extraordinary design excellence. Good Design is the oldest and the most prestigious architecture and design awards program organized worldwide, and strives to create a revived awareness about contemporary design.
The awards honour both products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world market place. The Good Design Awards were judged in Chicago by an international jury of design professionals, architects, experts and cultural leaders.