UAE Deal Represents Leading Lubricants Supplier’s Expanding Global Distributor Presence
HOUSTON, Texas and Abu Dhabi, UAE (February 25, 2015)─Phillips 66 Lubricants, one of the largest finished lubricants suppliers in North America, today announced that Central Motors & Equipment (CME), an automotive member of Al Fahim Group, has been named an authorized dealer/Marketer of Phillips 66 Lubricants in the United Arab Emirates. Beginning this month, CME will offer a full selection of high quality lubricants, including Kendall ® Motor Oil and 76® Lubricants throughout the country. The alignment represents the first distributor agreement for Phillips 66 Lubricants in the UAE, and is part of an expanding growth strategy for the lubricants supplier throughout the Middle East.
“Phillips 66 is pleased to align with Al Fahim Group’s CME as we begin selling our high-quality lubricants in the United Arab Emirates,” said Bryan Faria, Phillips 66 Manager, Finished Lubricants. “The positive business climate in the UAE provides strong growth potential for premium products like Phillips 66 Lubricants that are made in the USA, and being associated with a well-respected and customer-service focused organization like CME will help to fuel our success in this region.”
Mr. Bilal Al Ribi, General Manager of CME, said, “CME is proud to be aligned with a world-class supplier like Phillips 66 Lubricants, expanding our umbrella of automotive aftermarket products and services. With this agreement, we are looking at a promising development in our business where we will be catering to a larger client of enterprises – particularly in the oil, gas, petroleum and construction sectors – as well as individuals who have a flair for strong and powerful vehicles.”
At the signing ceremony, Mr. Frank Bernthaler, CEO Automotive of the Al Fahim Group conglomerate, stated “This strategic partnership corroborates Al Fahim Group’s stance as a pioneer in the automotive industry as it penetrates the UAE’s competitive market with a brand that has a global reputation for superior technology. We are confident this new business alliance will benefit both our brands, raising the bar higher for our competitors in the market.”
CME will be introducing Kendall® Motor Oil for both Petrol and Diesel automobiles, as well as high-performance Kendall® transmission fluids. Also offered will be a full selection of 76® Lubricants commercial and industrial lubricants and greases designed for a wide range of applications, from cars and trucks to heavy construction equipment and stressful industrial applications.