Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
ATCUAE, ADMM join forces to drive Abu Dhabi Desert Challenge to new heights
ATCUAE, ADMM join forces to drive Abu Dhabi Desert Challenge to new heights

Sulayem says new strategic partnership is key to continued development of UAE’s spectacular cross country rally

Dubai, UAE, 3rd March 2015:  The Automobile and Touring Club of the UAE has formed a new strategic partnership with Abu Dhabi Motorsports Management to promote and develop the Abu Dhabi Desert Challenge, which celebrates its 25th anniversary later this month.

The agreement was signed today by ATCUAE President and Desert Challenge founder Mohammed Ben Sulayem and Al Tareq Al Ameri, CEO of Yas Marina Circuit.

Sulayem said: “We’re very happy to have formed a new strategic partnership with ADMM which reinforces our working relationship for the Desert Challenge, and builds on the partnership we have enjoyed since 2009 in our role as sporting organisers of the F1 Etihad Airways Abu Dhabi Grand Prix.

“The Desert Challenge is well established as the world’s leading international cross country rally, and ADMM is now putting its resources and promotional expertise behind the event as part of the strategic plan we have in place for its continued development over the next year.”

Al Tareq Al Ameri commented: “We’ve witnessed the Desert Challenge set the highest standards in cross country rallying and, over the years, do a great deal to promote a positive image of Abu Dhabi, and the UAE as a whole, among the global sporting and broader community.”

“We are very happy to now take on a more active role in supporting Mohammed and his team, and are fully committed to ensuring that the event reaches a new level.”

One of the immediate results of the agreement is that the super special spectator stage, the traditional curtain raiser for the Desert Challenge, will be run over part of the Grand Prix circuit at Yas Marina Circuit, one of the world’s top F1 venues, on Saturday 28 March.

“This will add to the occasion, both for competitors and spectators, and we’ll be working closely with ADMM to create a great spectacle to launch the 25th Desert Challenge in style,” said Sulayem.

The new agreement between the ATCUAE and ADMM underlines the crucial support provided  by Abu Dhabi to ensure the Desert Challenge continues to set the pace in the FIA World Cup for Cross Country Rallies for cars and the FIM Cross Country Rallies World Championship for bikes.

The Abu Dhabi Desert Challenge POWERED BY NISSAN is again held under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, the Ruler's Representative in the Western Region of Al Garbia.

The support of the Ruler’s Court and the Western Region Municipality ensure key logistical support to allow the rally to be staged across some of the most dramatic desert terrain on earth.

Again this year the event’s strategic partners include Abu Dhabi Municipality, the UAE Army, Abu Dhabi Police, ADNOC, Abu Dhabi Aviation, Al Ain Water, Abu Dhabi Waste Management, Rotana and Centro Hotels – Yas Island and Qasr Al Sarab Resort.

Posted by : GoDubai PR Dept, -
Viewed 13426 times
PR Category : Entertainment
Posted on : Tuesday, March 3, 2015  3:22:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories


 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [7125-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6875-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [6570-Views]
Think LUNETTE for an earth-friendly period [5722-Views]
ACE launches its new and inspirational Outdoor collection [4654-Views]
Dress for Diwali With the Rack by Kachins [4551-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4526-Views]
Chain Reaction [4526-Views]
Sandro Launches Evening Capsule Collection [4319-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4246-Views]
Celebrate guilt-free shopping to your fullest! [4148-Views]
Handbags and Gladrags [4142-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4111-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4093-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4050-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4020-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3898-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3874-Views]
Peugeot Boxer 4x4 Concept Revealed [3855-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3770-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3697-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3697-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3672-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3672-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3593-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories