color to love
Introducing the expanded Essie• gel shade collection
Essie is thrilled to announce the expansion of its Essie: gel color palette with the launch of 24 new shades and a new matte top coat inspired by Essie cult favorites. Discover a striking palette of darling sheers, classic creamy opaque’s, cutting-edge neon’s, crush-worthy lux effects inspired glitters and love you mattely, a hyper-chic gel matte finisher.
Designed to respect natural nail health with essential nutrients that keep nails in top condition, Essie: gel’s state-of-the-art formula delivers up to 14 days of wear. Essie’s commitment to nail well-being involves the
Essie cares initiative to educate professional partners with a rigorous training program, and to enhance the client experience from application to removal and beyond.
Essie •gel is a veritable fashion fun house and yet, it’s more than a cute face. With up to 14 days of long-wearing color to sweeten the deal, Essie• gel takes nail fashion to a whole new level - it’s not just models & baubles for one night only. The
Essie• gel experience is an irresistible indulgence with a VIP list of stylish shades. Manicure enthusiasts will be Sew excited, they’ll return to their salons purring, “It’s Essie color with a silver lining! Bring me another Essie• gel manicure, please!”
New Essie• gel colors will be available starting May 2014 in salons in the US
and Canada and worldwide in August 2014
USA’s nail salon expert since 1981, Essie cosmetics was founded in New York City by Essie Weingarten, the color authority. Essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, Essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. Essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date. www.essie.com
New shades and effects
Essie• gel shades are inspired by the iconic core colors of Essie’s nail polish collection, for you to discover new options in state-of-the-art gel formula.
With the expanded shade palette are Essie’s signature sheers and creams, as well as punchy neon’s, two lux effects inspired top coats to dazzle the eye and a fashionably edgy matte finishing top coat.