PERSONALITY IN A PURE STATE
Music, social networks, the city, sport and new technologies are among the influences and inspirations for the new spring/summer ’15 Bershka Man collection. It's a casual look is based on comfort and more relaxed fits. Combinations of textures feature in many of the garments. Aztec prints are big, reinvented with seventies-inspired geometric motifs on shirts and T-shirts.
Highly distressed denim features heavily in trousers, Bermuda shorts and denim jackets. The street trend has been given a shot of techno-sports chic with an urban flavour from comfy, oversize garments in stretchy and plush fabrics. Complete the look with backpacks and flat visor caps.
When it comes to prints, leaf camouflage and XL numbers are all the rage.
The color range focuses on blue, camel, burgundy and black.
LIVING THE BOHEMIAN LIFE OF THE SEVENTIES
The new SS-2015 campaign by Bershka is inspired by the seventies. It's a meeting of different influences that merge to create never-before-seen, eclectic silhouettes.
The pure essence of the seventies shines through in a gypsy chic” look with an urban twist. Maxi dresses, flowy blouses and A-line skirts are in back in style Ethnic and tropical prints, add a splash of colour with shades of papaya, ecru and yellow everywhere and back to stay. California in the seventies, the open air, and freedom are the influences behind the folksy-boho trend.
A clear, festival look in natural shares of terracotta and coral, with masses of hyper-wide palazzo pants in flowy textiles, bell bottoms and sheer effects. Light garments in fabrics like guipure and crochet details are very much in evidence.