Dubai, February 9, 2015: The profusion of petals on the runway and on the most stylish streets announces the spring like the season’s first flowers, breathing beauty and life into everything. It’s a reawakening of our senses and our palette, a time to express oneself in vibrant, beautiful color. Whether the look is futuristic minimalism or nouveau bohemian, the name of the game is major flower power. From the sartorial bouquets brightening up Instagram feeds, to the urban chic of a lacy minidress, this season is a mad-dash for the eternally modish motif: florals.
Spring’s hero shade is inspired by what essie calls a flowerista: a fashionista who creates her signature style from floral-inspired fashions and the exquisite beauty of gardens in bloom. This season’s go-to botanical look is more than a budding trend, it’s every woman of style’s opportunity to stock her wardrobe with essie looks to last a lifetime.
Can’t wait for spring’s first bloom to sport your favorite petal pushers? Prefer the garden variety over all others? Well, it sounds like you’re a true connoisseur of florals – a real flowerista. Now is the moment to create a wardrobe that is picked perfect, because just like spring itself, blossom dandy style always comes back in fashion – it’s perennial chic.
The Spring 2015 Collection will be available February 2015 in beauty destinations worldwide.
USA’s nail salon expert since 1981, essie cosmetics was founded in New York City by Essie Weingarten, the color authority. essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date. www.essie.com
Color, color, color
The Spring 2015 Collection
Breathtaking beauty. Irresistible seduction. This passionate plum dahlia is no shy flower girl, she’s a fashion force of nature.
Breaking rules. Pushing boundaries. This smoky stone rose has all the mysterious allure of a forbidden walled garden. Enter if you dare.
Ready for something wildly unexpected? This exotic teal blue orchid is a rare bloom that stands out in a crowd.
Fresh. Energizing. Beautiful. Wow them with this electrifying mint crème hydrangea that’s so fine and dandy.
Radiating tender beauty, everything about this antique almond peony is absolute perfection.
Pretty. Impeccable. Classic. Elegantly composed, sumptuous tawny tulip makes for an ideal neutral that’s always in style
Style in bloom:
This season find your inner flowerista. Be perennial chic in a picked perfect flora fedora or the cutest of petal pushers. There is such a garden variety this spring, that striking-a-pose will be just blossom dandy!
A bouquet of bright, fresh picked flowers is the perfect accessory to welcome Spring!
1. Start with a thin layer of essie base coat.
2. Apply two coats of flowerista.
3. Use a small dotting tool to create five dots– or flower petals– with perennial chic.
4. Repeat with garden variety, creating some overlap for added depth.
5. Repeat with blossom dandy in the center.
6. Seal with a thin layer of essie top coat.
Some of us just intuitively understand the concept of perennial chic. This breezy, comfortable and creamy tawny tee serves as a perfectly understated complement to a bright floral scarf.
It’s time to roll up your sleeves and get to work on the perfect Spring look, like this effortlessly professional ensemble topped off with a picked perfect almond brown clutch.
Sometimes you just gotta stand out like only a flowerista can. Vibrant colors are the word this season, as seen in this showstopper of a plum-dahlia dress.
Flirty fun and sophisticated is the perfect Spring combo, flaunted here in this pairing of a smoky slate handbag and a petal pusher of a floral skirt.
It’s fun to go all the way with color, especially when talking about an impossibly rich and exotic teal. Just relish this fab fedora, which is anything but garden variety...
Putting together the most iconic looks of the season should look and feel easy, like with this blossom dandy light blue silk maxi dress accented by subtle hues of spring mint creme