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Ulysse Nardin's Largest Boutique in the World in the Dubai Mall marks a stunning Opening Ceremony
Ulysse Nardin's Largest Boutique in the World in the Dubai Mall marks a stunning Opening Ceremony

An exclusive preview of Ulysse Nardin’s musical marvel ‘Vivaldi’ timepiece 

Dubai, 29th January, 2015 - Swiss luxury watch manufacture Ulysse Nardin and its exclusive retail partner in Dubai, Bin Hendi Enterprises marked a new chapter as they officially opened the doors to the brand’s largest boutique in the world at the Dubai Mall.  Partners for over two decades, Bin Hendi Enterprises and Ulysse Nardin inaugurated the new boutique in the presence of guests of honor, President of Bin HendiEnterprises, Mr. Mohi-Din Bin Hendiand CEO of UlysseNardin, Mr. Patrik P. Hoffmann who officiated the milestone event. Spanning 240 sq.m, the launch of Ulysse Nardin’s biggest boutique was held subsequent to the brand setting up its office in Dubai.  Another highlight heralding the launch was the exhibition held between the 28th and 31st of January at the Dubai Mall wherein Ulysse Nardin’s exceptional musical marvel, the ‘Vivaldi’ watchwas showcased in a first preview before it makes its official debut at forthcoming watch fair, Basel World 2015 in March.

Speaking out on the occasion, Mr. Patrik said, “We are thrilled to be opening Ulysse Nardin’s biggest boutique in the world with our esteemed and long-standing partners, the Bin Hendi Group. Dubai is one of the most prime retail destinations in the world and the perfect dwelling for Ulysse Nardin’s biggest boutique thus also reinforcing the importance of Dubai and the Middle East market and patrons to the brand.”

In true Ulysse Nardin style and elegance, the boutique opening witnessed the attendance of select media and VIP guests from the region. Known to do things differently and tastefully, Ulysse Nardin paid tribute to its nautical history by hosting a rope unknotting in lieu of the usual ribbon cutting. After the official inauguration was completed, guests were treated to some elegant edibles as a violinist regaled them with delicate tunes. They were then escorted to the exhibition that took place at the Grand Atrium of the Dubai Mall. Here, a 10X10m stand held the delightful and revolutionary Vivaldi timepiece, serial # 1 out of 99, and other innovative pieces, also offering visitors information and exclusive glimpses into the world of Ulysse Nardin. 

Ulysse Nardin delighted high horology enthusiasts in 2013 with the introduction of “Stranger”. A marvel timepiece, it married movement and design with music, playing a rendition of Strangers in the Night.  In its second release, the in-house developed, self-winding, musical mechanical watch performs the Vivaldi melody, Violin Concerto in E. Best known for his violin concertos, Four Seasons, famed Baroque composer Vivaldi’s brilliance is bestowed on this limited edition of 99 pieces crafted from 18-karat rose gold 5N. This new timepiece is a symbol of the harmonious melding of tradition and technology. Based on the Ulysse Nardin caliber 690 using silicium technology, the timekeeper is not only easy to operate, but it also takes wearers down the reminiscent road of childhood. Its muse: a classical music box. On the hour and on request, owners can enjoy listening to this cheerful and soothing Vivaldi melody. Unique to this collection, as well, is how to wind the wristwatch, correct the time and set the date. These actions are completed by triggering the crown functions over a pusher instead of the customary action of pulling the crown. A prime advancement in watchmaking, the movement enables adjustments with significant ease, as each manipulation happens by a forward or backward turn of the crown. As revolutionary as it is in engineering, it is equally stylish. Exhibiting a modern appeal, sleek lines are tempered by a repetitive circle motif with large Roman numerals marking the hours thus adding a casual air. Its aesthetic is further warmed by an original medallion on the back denoting its authenticity as an Ulysse Nardin musical masterpiece.

Committed to its patrons, Ulysse Nardin’s biggest boutique also features a dedicated section and specialized watchmaker who will provide effectual after sales services to Ulysse Nardin’s customers whenever required. As guests feasted their eyes on Ulysse Nardin’s pioneering blend of innovation and beauty at the recent boutique launch and exhibition, it is evident that the brand is all set to enrich its rich history and mark many more milestones in the coming years. 


Posted by : Pencell PR & Events, Pencell PR
Viewed 52503 times
PR Category : Lifestyle
Posted on : Monday, February 2, 2015  6:45:00 PM UAE local time (GMT+4)
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