Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Scotch-Brite starts the New Year on a clean slate for a lucky few.
Scotch-Brite starts the New Year on a clean slate for a lucky few.

2015 started with a surprise for a few people in Dubai. Following an insight that every New Year’s party ends up in a lot of mess, Scotch-Brite came up with a unique idea. Since Scotch-Brite and household cleaning go hand in hand and for more than 50 years Scotch-Brite is a trusted Household name this campaign helped to reinforce the trust that Scotch-Brite stands for Sparkling Homes. It all began with ‘Why not give people a free clean-up?’Creatively transforming into ‘#ScotchBriteMyParty’, they started inviting entries through various social mediums, finalizing on five of the messiest entries. The first clean-up happened at The BurjKhalifa. Mrs. Patil, who resides on the 93rd floor of the iconic building, had a lot of after-party mess to clean.

Noticing the radio spots and the Facebook posts by Scotch-Brite over the week before New Year’s evening, she decided to try it out. She clicked a photo of her house, and uploaded it on the website. On the 1st of January, at around 1PM, she got a call that she was selected for a free clean-up from Scotch-Brite. A cleaning crew of three landed at her apartment in a little less than half an hour’s time.

By 2PM, Mrs. Patil had her house sparkling clean, just as promised by Scotch-Brite. But this was just the beginning. By 3PM, Scotch-Brite was flooded with entries of messy houses and after-party remnants. The jury selected two more residences. One at Jumeirah Village Circle and the other at Al Barsha. 

Scotch-Brite’s, Division Manager – Home Care, CHIM, Arabian Gulf, Sweth Kumar R said in an official statement that this was the best way to start someone’s New Year and that they were proud of #ScotchBriteMyParty as a campaign. The theme for Scotch-Brite in the Gulf region is My Home. My Scotch-Brite and this campaign not only brought out this theme alive but also delightfully surprised their consumers. The happy smiling faces of their consumers says it all. So how does Scotch-Brite as a brand known to millions see their 2015? ‘Oh this was just the beginning’ came the reply from Chakravarti Seshagiri – Marketing Specialist, Home Care and CHIM hinting at many more such ideas this New Year. 

Posted by : Publilink Dubai, Publilink
Viewed 14317 times
PR Category : Others
Posted on : Wednesday, January 28, 2015  2:22:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [8296-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [7131-Views]
Think LUNETTE for an earth-friendly period [6680-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [5313-Views]
ACE launches its new and inspirational Outdoor collection [5240-Views]
Chain Reaction [5203-Views]
Dress for Diwali With the Rack by Kachins [5094-Views]
Sandro Launches Evening Capsule Collection [4880-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4831-Views]
Celebrate guilt-free shopping to your fullest! [4752-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4728-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4691-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [4551-Views]
Handbags and Gladrags [4538-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4386-Views]
A new model for the ladies enriches the Corum AC-One collection with luscious femininity [4209-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4178-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [4099-Views]
The S Hotel Al Barsha reveals five new food and beverage offerings [4026-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [4020-Views]
Saif bin Zayed unveils first floating Smart Police Station [4014-Views]
Dubai Land Department welcomes Saudi Minister of Housing [4008-Views]
Save the Children Jordan launches TREE program “Transforming Refugee Education towards Exc... [3941-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3928-Views]
Sofas for Lavish Lounging from 2XL Furniture & Home Decor [3904-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories