Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
Superdry delves deep into the SS15 collection to deliver its most streamlined and established range to date
Superdry delves deep into the SS15 collection to deliver its most streamlined and established range to date

Superdry SpringSummer15

In this collection, women’s wear gets a playful ’90s kick with the pixie dungaree shorts while intense tie-dyed tops and thigh-skimming shorts evoke the days of rave. For festivals, think folklore: blouses, dresses and shorts become the backdrop for stand-out embellishments. Depending on your vibe, you can opt for either beads or embroidery or even contrast fabrics! A piece that is destined for greatness this summer is definitely the festival print playsuit which arrives in two styles; print or polka dots. The collection also includes palm print dresses and the all-new-for-SS15 ‘Happy’ range of dresses, tops and shorts that guarantee that it will always feels like summer.

If you think the collection is too colorful for you, then monochrome is your alternative: team the whiter-than-white panel lace skater dress with an ink-black soft leather biker and make a bold statement. A clash of denim and lace, the embellished denim jacket brings touch of the American West to the sweltering days of summer. Nautical is another fair-weather staple: earn your stripes with the sailor knit or heart Breton crew.

Sartorial takes the lead for menswear with the new supremacy dinner jacket that can be worn with jeans and a tee for the Superdry approach to casual tailoring. Outerwear gets a sports injection with new additions to the wind family, including the wind attacker, gilets take on a retro vibe with the sun sport gilet, while leathers retain their classic biker styling with the Benjamin bomber.

Men’s beachwear boasts of high contrasts with a tropical summer explosion through hand-drawn print appearing throughout the collection from the cargo lite to the palm tree-printed international chino shorts. Colour-soaked classics are built into the collection in the form of the premium deck and water polo shorts.

Superdry Gym Equipment continues to grow this season thus raising the sportswear bar; the sweat track top will be the hero of summer, whether at gym, the beach or a festival. Denim also gets a refresh, going from strength to strength, with new ­tees, washes and fabrics.

Round off your look with the footwear and accessories collections, from watches to espadrilles, glitter-infused ‑ip ‑op to light cotton scarves and biker boots to sunglasses; the collection is built to complement your entire Superdry look.

Superdry delves deep into the SS15 collection to deliver its most streamlined and established range to date.

Posted by : Pencell PR & Events, Pencell PR
Viewed 41578 times
PR Category : Fashion
Posted on : Sunday, January 4, 2015  11:21:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Email this article Print this article

Share this article with your friends and followers
Back to

Related Stories

Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [7125-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6875-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [6570-Views]
Think LUNETTE for an earth-friendly period [5722-Views]
ACE launches its new and inspirational Outdoor collection [4654-Views]
Dress for Diwali With the Rack by Kachins [4551-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4526-Views]
Chain Reaction [4526-Views]
Sandro Launches Evening Capsule Collection [4319-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4246-Views]
Celebrate guilt-free shopping to your fullest! [4148-Views]
Handbags and Gladrags [4142-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4111-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4093-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4050-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4020-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3898-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3874-Views]
Peugeot Boxer 4x4 Concept Revealed [3855-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3770-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3697-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3697-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3672-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3672-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3593-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories