In this collection, women’s wear gets a playful ’90s kick with the pixie dungaree shorts while intense tie-dyed tops and thigh-skimming shorts evoke the days of rave. For festivals, think folklore: blouses, dresses and shorts become the backdrop for stand-out embellishments. Depending on your vibe, you can opt for either beads or embroidery or even contrast fabrics! A piece that is destined for greatness this summer is definitely the festival print playsuit which arrives in two styles; print or polka dots. The collection also includes palm print dresses and the all-new-for-SS15 ‘Happy’ range of dresses, tops and shorts that guarantee that it will always feels like summer.
If you think the collection is too colorful for you, then monochrome is your alternative: team the whiter-than-white panel lace skater dress with an ink-black soft leather biker and make a bold statement. A clash of denim and lace, the embellished denim jacket brings touch of the American West to the sweltering days of summer. Nautical is another fair-weather staple: earn your stripes with the sailor knit or heart Breton crew.
Sartorial takes the lead for menswear with the new supremacy dinner jacket that can be worn with jeans and a tee for the Superdry approach to casual tailoring. Outerwear gets a sports injection with new additions to the wind family, including the wind attacker, gilets take on a retro vibe with the sun sport gilet, while leathers retain their classic biker styling with the Benjamin bomber.
Men’s beachwear boasts of high contrasts with a tropical summer explosion through hand-drawn print appearing throughout the collection from the cargo lite to the palm tree-printed international chino shorts. Colour-soaked classics are built into the collection in the form of the premium deck and water polo shorts.
Superdry Gym Equipment continues to grow this season thus raising the sportswear bar; the sweat track top will be the hero of summer, whether at gym, the beach or a festival. Denim also gets a refresh, going from strength to strength, with new tees, washes and fabrics.
Round off your look with the footwear and accessories collections, from watches to espadrilles, glitter-infused ‑ip ‑op to light cotton scarves and biker boots to sunglasses; the collection is built to complement your entire Superdry look.
Superdry delves deep into the SS15 collection to deliver its most streamlined and established range to date.