Malabar Gold & Diamonds partners with DGJG & DFRE to create the World’s Longest Handmade Gold Chain
• Guinness Book of Records, Official Attempt – To make the longest handmade gold chain in the world
• Total Length of the Chain – 5 km
• Total weight – 180 kg
• Malabar Gold & Diamonds’ contribution – 2.5 km (90 kg)
• Name of the Chain – “Dubai Celebration Chain”
• Customers can also be a part of this unique project by booking a piece of the chain by paying only 10% of the value.
Malabar Gold & Diamonds, the leading jewellery retailer operating 122 jewellery retail outlets with its presence in 8 countries joined Dubai Gold & Jewellery Group (DGJG) and Dubai Festival & Retail Establishments (DFRE) along with select manufacturers to jointly create the world’s longest jewellery chain with an attempt to make its entry into the Guinness book of records.
Dubai Shopping Festival, the world’s largest shopping extravaganza would be celebrating its 20th anniversary this year. The world’s longest chain is being manufactured to commemorate this milestone. The remarkable creation, which is promptly named as “Dubai Celebration Chain” will create another record in the history of Dubai. The public will also get a rare chance to be a part of the history by owning a part of it in the form of bracelets or chains.
Commenting on this occasion, Mr Shamlal Ahamed M P, Managing Director- International Operations, Malabar Gold & Diamonds said, “Dubai is a nation that always strives to make the impossible possible. It is a country that constantly tries to outdo not only itself, but the entire world. Hence, I was not surprised with the official attempt of making another entry in to the ‘Guinness book of World Records’ by making the longest handmade gold chain. We at Malabar Gold & Diamonds are honoured to be a part of this attempt and being the largest partner in manufacturing 2.5 km (90 kg) of the total 5 km (180 kg), our whole team is really excited and overjoyed. To ensure its success, we have dedicated two of our prime manufacturing divisions in UAE and necessary human and auxiliary resources to manufacture the chain. We are confident that with this kind of team work and joint efforts, we will be able to set a new world record. I urge all customers to pre-book this chain by paying only 10% of the value at any of Malabar Gold & Diamonds outlet and own a part of history.”
The chain will be ready for display by 8 January 2014 and the public can be a part of this unique project by booking a piece of the chain, which will be delivered once the record is set. The booking for the chain has been started and booking can be made by paying 10% of the total amount as advance deposit.
Customers can own it as a bracelet of 8 gms or as chains ranging from 22 to 26 gms. The chain will be delivered to the customers who have pre-booked it in an exclusive branded pack along with a uniquely numbered certificate that states that it is a part of the world’s longest handmade chain.
Other partners of DGJG in this initiative are Siroya Jewellers, Sky Jewellery, Joy Alukkas and Emerald Jewellers DMCC.
With every piece of chain, the customers will also get raffle coupons, which will make them eligible to win up to 100 kilo gold and 40 carats of diamonds in raffle draws during the DSF 2015.