Dubai, 06 November 2014 - Leading Italian menswear and lifestyle brand, Boggi Milano, recently launched its FW14 collection at its newly opened boutique in Dubai Marina Mall. Held on the 27th and 28th of October on boutique premises, the collection launch was carried out over two days in collaboration with prominent Dubai-based fashion and lifestyle blogger, Christian Kashasha of Men in Style fame.
Echoing the warm yet sophisticated setting of all Boggi Milano boutiques the world over, the newly opened Boggi Milano store in the Dubai Marina Mall proved to be the most ideal setting for the fashionable occasion. The events witnessed the attendance of select media from the UAE who were treated to personalized styling sessions with Christian. In each one-on-one session, Christian provided the editors with personal styling pointers and conveyed what style would suit them most. He also introduced the FW14 collection and gave them tips on how best to carry the Boggi Milano FW14 collection.
The FW14 collection is built around four main themes: printed season, new comfort, exclusive yarn and black watch.
The winter season 2014-15 is strongly characterized by the return of mismatched garments, opening the wardrobe to patterned jackets and blazers in soft light colors.
Here, garments are more comfortable and closer to tailoring. The brand introduces a range of blazers with shirt-effect rounded shoulders to confer maximum comfort. Another new entry is the Fit Drop 8, a fit suit model with contoured waist and slimmer reveres. The fitted cut of the trousers and turtlenecks give a contemporary style, less formal but elegant with the “new comfort”, that replaces the shirt and tie.
130’S wool yarn suits or jackets in unique mixture of wool and cashmere with patterns and colors that are specially created for the brand. These exclusive fabrics for Boggi mingle with more technical materials, hence providing a wide high quality selection.
The sports line BM39 sees the return of the British style with the black watch: a check pattern characterized by navy and dark green shades. Included in this mood are also the shirt and pants both embellished with details in dark shades with a sophisticated and at the same time sporty connotation.
Boggi Milano has 122 boutiques worldwide in 41 countries and dedicates itself to providing its valuable clientele with the best and most fashionable in formal and casual menswear.
About Azadea Group Holding SAL
Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 40+leading international franchise concepts across the Middle East and North Africa. Since its inception in1978, the Group has grown a substantial chain of stores representing leading international brand namesin fashion and accessories, food and beverage, home furnishings, sporting goods and multimedia. Withover 8,000+ employees, the company boasts a solid infrastructure overseeing more than 500 stores spread across 14countries including United Arab Emirates, Kingdom of Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain,Jordan, Algeria, Turkey, Kazakhstan, Pakistan and Lebanon.
For more information, please visit www.azadea.com