Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Absolut Repair Lipidium the new professional hair care service for 100% repair of hair damage in just one salon protocol
Absolut Repair Lipidium the new professional hair care service for 100% repair of hair damage in just one salon protocol

Exclusively in L’Oréal Professionnel salons

L’Oréal Professionnel is pleased to present the Advertising Campaign of ABSOLUT REPAIR LIPIDIUM, the new revolutionary line of repair care for very damaged hair,embodied by Kirsten Dunst, Brand international spokesperson.

HAIR REPARATION: THE 1stPRIORITY IN HAIR CARE

1 out of 3 women all over the world is concerned about the hair damage*.In two years, on average women subject their hair1500 brushings, 350 blow-dries and 150 straightening.Over time,all these factors can contribute to the damage and weakening of the hair and hair fibre, whichrequire deep,instant reparation.
Like the skin, the hair fiber is composed of different lipid layersto provide durable protection. L’Oréal’s researchexperts have found that gradually over time, every layer is prone to damage.

NEW TECHNOLOGYABSOLUT REPAIR LIPIDIUM: THE LIPIDIUM COMPLEX

Today, only hairstylists have the expertise to perform advanced layering treatments that repair the hair fiber entirely. Developed on the basis of a thorough understanding of what today’s customers expect and inspired by the most advanced hair care treatments of Brazil, L’Oréal Professionnel has created ABSOLUT REPAIR LIPIDIUM, the newrevolutionary rangeforinstant, unprecedentedhairrepair.

ABSOLUT REPAIR LIPIDIUM isenriched withLipidium Complex, a unique technology,exclusive to L’Oréal Professionnel, conceived to target each zone of the hair fiber according to its degree of damage to deeply repair the hair fiber and to give the hair an unrivaled silky smooth feel. 

Enriched with reconstructing lipids, the Lipidium Complex is an essential shield containing phytokeratin and ceramide to compensate for a lack of intercellular “cement” and to restore the central structure of the hair. Lactic acid in the formula reestablishes cellular cohesion at the core and restores the cortex.

With ABSOLUT REPAIR LIPIDIUM the foundations are reinforced, the fiber is repaired and the surface is sealed off against new aggressors.

LIPIDIUM RECONSTRUCTION, AN EXCLUSIVE IN-SALON PROTOCOL

Developed by L’Oréal Professionnel experts in Brazil, country renowned for being the most demanding in terms of hair care performance,and tested on long, particularly damaged hair, LIPIDIUM RECONSTRUCTION protocol is a 30 minute salon treatment to erase all hair damage. This layering advanced treatment is developed by hairdressers in quick and short steps:

*Top 10 study by L’Oréal laboratories, 2011, 6 countries

  • Cleanse of the hair with the new Absolut Repair Lipidium Shampoo. 
  • NEW: as a totally original gesture, application of concentrate Primer Repair Lipidium and use of the professional tool Steampod. Its steam system allows the cauterization of the hair by locking the active ingredients into the fiber. 
  • Application of Absolut Repair Lipidium Masque to the hair. 
  • Application of the bi-phase serum Sealing Repair Lipidium on the hair ends to fill them in and smooth their surface. Then Steampod again. 

ABSOLUT REPAIR LIPIDIUM, ACOMPLETE RANGEOF PRODUCTS

ABSOLUT REPAIR LIPIDIUM range contains eight products dedicated to the unprecedented repair of hair fibers with instantly visible results: no weighing down at the roots, softness and movement through the lengths and sealing and flexibility at the ends.Two new gesturesprovide instant hair reparation:

PRIMER REPAIR LIPIDIUM: This single-dose, highly concentrated in lipids, is applied on wet hair, between the Instant Reconstructing shampoo and the conditioner or masque. Boosted by heat during the salon protocol, or applied as part of a home hair care routine, it is effective from the very first application.

The hair is restored –instantly transformedfrom roots to ends.

SEALING REPAIR LIPIDIUM: The new bi-phaseserum for split ends combines reconstructing lipids and resurfacing ceramide for a maximum reconstruction of ends. This essential renewing duo is applied on damp hair before styling, or daily on dry hair, directly on the damaged ends. Perfectly re-sealed, the ends have new found softness.

Shampoo, Conditioner, Masque, Thermo-Reconstructing Cream, Serum and Powerdose complete the range ABSOLUT REPAIR LIPIDIUM.
KIRSTEN DUNST, SPOKESPERSON FOR ABSOLUT REPAIR LIPIDIUM: 

“ABSOLUT REPAIR LIPIDIUM is an in-salon treatment that repairs your hair instantly. Being an actress, I need this kind of hair care because I want luxurious hair after it’s been bleached and blow dried. And this is the range of product that fixes it all”. 

ABSOLUT REPAIR LIPIDIUM protocol is exclusively available in L’Oréal Professionnel salons.


Posted by : Pencell PR & Events, Pencell PR
Viewed 65319 times
PR Category : Lifestyle
Posted on : Tuesday, October 28, 2014  7:22:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Pencell PR and Events

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive Stories to... [11595-Views]
Big Crown Pointer Date Calibre 403 [8995-Views]
Swiss Arabian Launches New Unisex Fragrance Line to Honor the Region's Heritage in Light o... [4473-Views]
The Flormar Beauty Products we are Crushing on this Festive Season [4284-Views]
essence cosmetics' (National Day) edit [4145-Views]
Catrice Cosmetics - Create your own look inspired by National Day!!! [4067-Views]
BMW Announce the X7 UAE 50th Year Edition to Mark the UAE's Golden Jubilee [3940-Views]
LG Electronics Announces New CEO and Other Changes to Aggressively Tackle 2022 and Beyond [3764-Views]
The Sky Is the Limit for the World Food Programme's Humanitarian Efforts [3743-Views]
GEMS Education Schools Celebrate the UAE's Golden Jubilee as they look ahead to Centennial... [3661-Views]
Orthocure SportsMed Clinic- Opens its grand doors at The Mall in Jumeirah [3641-Views]
DLD: 5,352 Sales Transactions worth AED 13.12 Billion in October 2021 [3604-Views]
Get a National Day Super Slam at Denny's for Only AED 50 [3592-Views]
UAE's Inspiring Growth Story and Sharjah's Cultural Vision Hailed on Concluding day of Sha... [3354-Views]
In limelight of a new Guinness World Record PACE Education Group [3354-Views]
Emirates Red Crescent and Abu Dhabi University Launch a Humanitarian Funding Campaign' [3239-Views]
‘ICT Fund SEF Hackathon' Takes UAE Youth through an Exciting Entrepreneurial Ideation Jour... [3214-Views]
Lulu Launches Campaign to Promote Local Products [3202-Views]
The OMEGA Trésor is Enlivened With a New Malachite Dial [3145-Views]
Malabar Gold & Diamonds Launches its first Artistry Concept Store in Somajiguda, Hyderabad... [3087-Views]
Joyalukkas Announces Biggest Sale of Year for 5 Days! [3001-Views]
Lulu Group, Apparel, Centrepoint, ENOC, Splash, Jashanmal, Majid Al Futtaim, Mohammed Alsh... [2956-Views]
aswaaq Retail Celebrates UAE's 50th National Day with a Dedicated Store Fully Operated by ... [2895-Views]
Al Maya Group Congratulate UAE Leaders for 50 Years Celebrations [2845-Views]
Patchi Celebrates The Nation's Success Story on UAE Year of the Fiftieth [2784-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories