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IWC Schaffhausen and Behbehani Group celebrate reopening of IWC Boutique 360 Mall
IWC Schaffhausen and Behbehani Group celebrate reopening of IWC Boutique 360 Mall

Kuwait, 21 October 2014 – Swiss luxury watch manufacturer IWC Schaffhausen and the Behbehani

Group celebrated the reopening of the IWC boutique in Kuwait’s 360 Mall with a select group of VIP guests and press representatives on Thursday night. Held at the boutique in the mall, the event also heralded the launch of IWC’s new Portofino Midsize collection in Kuwait in the presence of IWC CEO Georges Kern, Behbehani Group President Ali Morad Behbehani and IWC Brand Director Middle East & India Karoline Huber.


Strengthening their partnership with every passing year, IWC Schaffhausen and the Behbehani Group first collaborated in 1998 with a presence in Kuwait at Laila Gallery and Souk Sharq. The reopening marked another milestone that strengthened the successful relationship in addition to allowing the brand to get closer to its loyal clientele in the country.

“Since 1998, IWC and the Behbehani Group have shared a long and fruitful partnership and the refurbishment and reopening of our boutique here at 360 Mall underlines the prosperity of our relationship and the importance of the Kuwaiti market to our brand,” says IWC CEO Georges Kern.

Ali Morad Behbehani further adds: “It is an honour to partner with IWC Schaffhausen, a true icon of the watchmaking industry. It has been our constant commitment to enhance the retail experience for our clientele and provide them with access to the most elegant timepieces in a state-of-the-art boutique where visitors can explore the unique world of IWC’s fine watchmaking and craftsmanship.”


The boutique is a warm and welcoming space that spans a total of 43 square metres. Located in the main atrium of 360 Mall, the boutique follows the spirit and style of IWC

Schaffhausen boutiques worldwide and is the perfect place to discover the brand’s multifaceted universe. Clients can  explore all of the brand’s iconic watch families in the comfortable lounge area at their leisure. An additional feature of the boutique is the use of special window animations that
guests can enjoy when they visit.

Karoline Huber comments: “The Behbehani Group has redefined luxury shopping in Kuwait and we are proud of our long-standing relationship. We look forward to celebrating an even more productive partnership with the group and thus deepen our connection with IWC customers in Kuwait through such events.”


A major highlight of the opening event was the local launch of IWC’s latest addition to its popular Portofino family, the Portofino Midsize collection, which caters to connoisseurs who prefer a slightly smaller timepiece. With the Portofino Midsize Automatic Moon Phase (Ref. 4590) and the Portofino Midsize Automatic Day & Night (Ref. 4591), two radiant 37-millimetre timepieces available in seven different versions designed to reflect the timeless elegance of the Italian seaside resort join the Swiss company’s watch family. The Portofino Midsize Automatic (Ref. 4581) comes in a case made of 18-carat red gold set with 66 diamonds, a silver-plated dial and a lilac alligator leather strap with a pin buckle in red gold. The flagship of the Midsize collection is the Portofino Midsize Automatic Moon Phase, in which for the first time ever, the designers have depicted the entire moon phase display as a star-studded night sky, with the moon and stars appearing to float in infinite space. For the dials of two red gold versions and one stainless-steel version of the Portofino Midsize Automatic Moon Phase, gently shimmering mother-of-pearl in white set with 12 diamonds was chosen in addition to a magnificent bezel encrusted with 66 sparkling diamonds. The white gold version with a black lacquered dial is set with a total of 174 diamonds. The new Portofino Midsize Automatic Day & Night in a stainless-steel case combines the luxury of diamonds and mother-of-pearl with the nonchalance of a new and more mobile generation.


With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity.
One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions worldwide around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.

Posted by : Pencell PR & Events, Pencell PR
Viewed 49056 times
PR Category : Lifestyle
Posted on : Tuesday, October 21, 2014  4:05:00 PM UAE local time (GMT+4)
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