Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
L'oréal Business Forum 2014 - Boost Dynamic Hairdressers!
L'oréal Business Forum 2014 - Boost Dynamic Hairdressers!

Dubai, October 13, 2014 - The L’Oréal Business Forum 2014 just closed his doors after 3 intense days of business sessions, masterclasses and shows. This year the LBF gathered in Dubai’s World Trade Centre, about 2.350 delegates coming from 74 countries, representing all continents!  The LBF remains devoted to the hairdressers’ success and the 2014 edition focused on reinforcing the relationship between the hairdresser and his client, led by top range performers on stage. 

The 12th edition of the LBF was launched on stage by Issam Abdul Rahim Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing welcoming dynamic hairdressers to an internationally renowned & dynamic city: Dubai. 

For the grand Opening on September 22nd, attendees firstly met Anne-Laure Lecerf, L’Oréal Professionnel President, introducing the ambition and vision of the brand, before stepping into business development with the L’Oréal Business School. The opening show performed by a team of Canadian and American hairdressers (Guylaine Martel, Suzie Bond, Drew Schaeffering & Matthew Collins) having as key words Fashion, Art and Provocation.

On Tuesday September 23rd, hairdressers attended first a masterclass combining team management and in-salon service with Stéphane Amaru (France). Then they were presented a conference by Kevin Griffith, Senior Vice President Cabin Crew, Emirates Airline. 

He explained to which extent the service is key in his industry, that distinguished Emirates from the other companies thanks to its standards, illustrated with smart tips this strategy, revealing how service is the lever for Emirates to dominate its market. The day finished with a delicate show performed by Flux, a team of Taiwanese ambassadors, illustrating oneiric Asian beauties from past to modern visions. 

On the last day of the congress (September 24th), attendees started with a masterclass with Bertram K (Austria) combining the latest hair trends and tips to valorise the cut & colour services, then they were presented the latest IT Looks, before An Verhulst-Santos, General Manager L’Oréal Professional Products, came on stage and closed the congress while sharing the vision of L’Oréal Professional Products with all the dynamic hairdressers and entrepreneurs of audience. The closing show –acclaimed by the audience- was the interpretation of the L’Oréal Professionnel Autumn / Winter IT Looks showcased by Laetitia Guenaou (France) from street and ready to wear looks, to more arty and prestige universes.

On morning delegates were divided into smaller groups, to attend education sessions focusing on Colour Techniques with Nathan Walker (UK) for Trevor Sorbie, The Importance of the Consultation in Customer Care with Julie Eldrett (UK), Chignons presented by Frédéric Pavard (France) for Alexandre de Paris.
One specific session was uppermost dedicated to our Asian delegates; this session was on “K Styles”, directly inspired by the trendiest Korean celebrities, presented by Hyun Tae (Korea).

Evenings were held in exclusive sites, giving the opportunity to the delegates to discover skyline and very modern architecture of Dubai, as well as experience the mystic atmosphere of the desert.

The LBF remains a great moment for hairdressers to meet fellows, share projects and ambitions to get the most benefits from this fruitful event.


Posted by : Pencell PR & Events, Pencell PR
Viewed 52765 times
PR Category : Lifestyle
Posted on : Monday, October 13, 2014  8:04:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening at the Du... [9412-Views]
6 Trends That Will Dominate Beauty in 2020 According to Foreo [8479-Views]
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range [8442-Views]
Sephora: Are You Ready to Join the #SephoraSquad? [8253-Views]
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of Determinat... [8223-Views]
How to Beat Pigmentation with DERMAdoctor [8223-Views]
Introducing Zeitun Premium Face Care Collection [8009-Views]
Spoil her this Mother's Day with gifts from Marks & Spencer [7735-Views]
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary [7485-Views]
Cerruti 1881 - Special Product Launch for Mother's Day [7283-Views]
Achieve Gorgeous and Radiant Skin in Only 90 Seconds [6838-Views]
Enjoy a Selection of Anti-Aging Products from Beauty Solutions [6789-Views]
Swatch X 007 – Introducing the New James Bond Collection and Limited Special Edition [6088-Views]
Marks & Spencer, Britain's Best Loved Denim [5789-Views]
Ferragamo Sapphire Collection [5734-Views]
Tag Heuer Opens Boutique at Mall of the Emirates [5496-Views]
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre [5460-Views]
Dubai Chamber Honours Top-performing Trading Companies [5411-Views]
TBO Holidays Hotel XML API Integrated with TassPro and Itinerary HomePR & EventsTBO Holida... [4746-Views]
The Award-winning #burjumanfoodart Festival is Back by Popular Demand! [4575-Views]
HH Sheikh Mansour bin Mohammed Visits Dubai Sports Council [4459-Views]
Marks & Spencer Unveils its All New Menswear [4264-Views]
Etihad Airways to Operate Special Flights From Al Ain to Jeddah During Ramadan [4154-Views]
Mall of Oman Onboards a Host of Global Lifestyle, Fashion, and F&B Brands Ahead of Its 202... [4069-Views]
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020 [3977-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories