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Born in Grasse and raised in New York, Le Labo is now in the Middle East
Born in Grasse and raised in New York, Le Labo is now in the Middle East

Dubai, October 13, 2014 - Touted the most selective perfume brand in the world, Le Labo has now made its way to perfume connoisseurs in the Middle East! Based on a freshly handmade concept that is unique in the perfume world, Le Labo was the brainchild of Fabrice Penot and Edouard Roschi who ran into each other while on the creative team of a leading perfume brand. This led to them discovering a shared passion for a certain idea of mankind and beautiful perfumery!

Born in Grasse and raised in New York where Le Labo’s first boutique was opened in 2006, the brand relies on its craftwomen and craftmen, the lab technician, the candle pourer, the rose picker among others, to shape and contribute to its world. Inspired by the Japanese philosophy of Wabi-Sabi (art of imperfection), Le Labo is a collection of 14 unisex perfumes and 8 soy-wax candles that have been created by some of the world’s best noses.  Utilizing the most qualitative ingredients, Le Labo perfumes are freshly handmade to the order which means that essential oil concentrates remain separate from the alcohol right up to the moment of purchase. Only then do the lab technicians proceed to the final formulation of the perfume: oil concentrate + alcohol + water!

Some of Le Labo locations are designed as a fragrance lab open to public where visitors have the opportunity to awaken their sense of smell to different fragrances and the raw materials used in them. Adding the touch of exclusivity, each Le Labo collection boasts of personalized labels thus making them the ideal gifts! Perfume enthusiasts in the Middle East can now rejoice as Le Labo will be available exclusively in Paris Gallery outlets in the Dubai Mall, Abu Dhabi Marina Mall, Hyatt Plaza and Lagoona Mall in Doha.

Treat your sense of smell to the perfect fragrances from Le Labo, now in the Middle East!


Posted by : Pencell PR & Events, Pencell PR
Viewed 60268 times
PR Category : Lifestyle
Posted on : Monday, October 13, 2014  6:38:00 PM UAE local time (GMT+4)
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