DUBAI, OCTOBER 6, 2014 - This October, John Hardy will debut a new advertising campaign for Fall 2014 featuring Cara Delevingne, shot in Bali, the birthplace and home of the John Hardy jewellery brand.
Featuring Delevingne and Canadian male model Simon Nessman, the campaign was shot in the pristine natural environment in East Bali, capturing the essence of the brand. Adorned in John Hardy’s handcrafted luxury jewelry, Delevingne’s one-of-a-kind beauty and passionate personality shine through the images.
Delevingne described the experience as “a true adventure” saying: “The team was amazing to work with, the energy and creativity was incredible. The shoot was so raw; I didn’t want to leave Bali.”
While in Bali, Delevingne took the time to experience firsthand the John Hardy way of life – from the collaboration between designers and local artisans, its workshop where each piece is crafted by hand using ancient techniques, to its Greener Every Day initiative, and the brands continued support of local communities, all integral parts of the brand’s ethos of meaningful beauty.
“I can’t begin to describe how magical it was going to the John Hardy workshop. I was able to see the artisans at work and see how happy they are. I want to live there. The craftsmanship and the pure love that goes into hand-making every piece is so real you can just feel it,” said Delevingne.
The campaign, shot by internationally renowned photographer and film director, Sebastian Faena, under the creative direction of advertising veteran, David Lipman, will be launched worldwide in October.
Now available in the UAE exclusively at Bloomingdale’s-Dubai, discover the new John Hardy fine jewellery collection in their Fine Jewellery and Watches Department located on the Ground Floor of their Fashion Store in The Dubai Mall.