Dubai, October 2, 2014 - Nightlife enthusiasts in Dubai were in for a treat as urban fashion brand, Superdry, hosted a fun and fashionable party at the Media One Hotel’s popular nightclub, Level 41. The event heralded the launch of the brand’s cutting-edge AW14 collection and also witnessed the presence of Superdry’s co-founder, Brand and Design Director, James Holder, who was in town specially for the occasion.
On the evening of the event Level 41 was transformed into a stunning space that flawlessly echoed the casual and unique coolness Superdry and its parties are known for. As guests arrived at the venue, they were treated to a plethora of food and drink while being regaled with some great tunes courtesy of prominent, international DJ, My Nu Leng, who played live at the event!
Inspired by a trip to Tokyo in 2003, Superdry fuses design influences from Japanese imagery and vintage Americana sportswear, with the values of British tailoring. The brand’s exceptional and very contemporary clothing, with incredible branding and an unrivalled level of detailing, have gained it exclusive appeal, as well as an international celebrity following. James Holder’s journey from selling self-designed skate tees to clothing celebrities and millions of people around the world has been fuelled by extraordinary creative vision and an instinct for styling with Superdry now being sold worldwide in 516 branded locations.