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TRUE WARMTH - Holiday 2014 at Banana Republic
TRUE WARMTH - Holiday 2014 at Banana Republic

Dubai, 1 October 2014 - This holiday at Banana Republic, the True Outfitters of Modern American Style, it’s all about being with the ones you love. It’s a feeling of true warmth that can be found in cozy layers or when you’re wrapped up in the most touchable textures. Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe, so share this with others this holiday. 

The Holiday Campaign Showcases the Brand’s Evolution and Tells the Story of Exciting Things to Come. Recently, Banana Republic is revealing a new look, anchored in the fresh styling point of view of the brand’s new Creative Director and EVP of Design, Marissa Webb. Fall signals a significant shift across the entire brand, from the product and styling of the collection, to the debut of the global marketing campaign, “The New Look of Banana Republic.” 

“It’s a new day at Banana Republic,” said Jack Calhoun, Global President, Banana Republic.“ Under Marissa’s creative direction, we’re embracing a bold aesthetic that’s more relevant to the way our customers live their lives. This is just the beginning of exciting things to come.” 

Product stories told within the campaign are that of an effortless cool, blending easy-wearing pieces and textures. For her, materials of leather, chambray and cashmere are styled layered, abutting elegance with edge, while for him, we see varied textures and mixed proportions that push the style point of view. This youthful sense of hi-lo styling resonates throughout – offering the first true example of Webb’s creative influence. 

“It’s been exciting for me to work on this collection and push the fashion component even further through styling,” said Marissa Webb, Creative Director and EVP of Design of Banana Republic, “I’m excited to share what we’ve been working on and the direction we are headed.” 

This season Banana Republic’s capsule has you covered with the most covetable gift items for all the special people in your life. From dainty bracelets to statement necklaces, perfect stocking stuffers like scarves and candles to must-have wardrobe pieces like denim and relaxed, yet chic knits, there is plenty to choose from. Let Banana Republic help you come together with those you love to create lasting memories this Holiday season. 

Holiday collection in stores from November

Join the conversation #thenewBR 


Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 36386 times
PR Category : Fashion
Posted on : Wednesday, October 1, 2014  3:05:00 PM UAE local time (GMT+4)
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