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OSTWALD HELGASON x ALDO RISE Fall/Winter 2014 Collection Launches in Stores
OSTWALD HELGASON x ALDO RISE Fall/Winter 2014 Collection Launches in Stores

The highly anticipated footwear and handbags collection will be available at select ALDO stores worldwide and online.

Dubai, 1 October, 2014 – ALDO is thrilled to announce the retail launch of the Fall/Winter 2014 OSTWALD HELGASON x ALDO RISE collection of footwear and handbags. Marking the second collaboration between the brands, the collection debuted in February 2014 at MADE fashion week in New York as part of OSTWALD HELGASON’s first runway show. Founded in 2008 by Londonbased design duo Susanne Ostwald and Ingvar Helgason, OSTWALD HELGASON has rapidly attracted a loyal following and high praise for their modern take on luxury sportswear.

“For fall, we were inspired by the impossible amalgamation of two artists’ works that couldn’t be more different but are of almost the same time: German conceptualist Joseph Beuys and American pop artist Roy Lichtenstein,” explains Susanne Ostwald, Creative Director for OSTWALD HELGASON. “In the collection we combine elements that are particular to their work: felt is merged with bright poppy leathers and vinyls, shiny meets matte, clean shapes are sliced, shrunk or cut away. We wanted to achieve a look that was polished and playful, and most importantly: wearable. Apart from aesthetics, we thought about practicality, so the shoes and bags had to feel as effortless gliding down the runway as dashing about on cobblestones.”

“We’ve had a blast working with OSTWALD HELGASON and are excited to continue the magic for fall,” says Douglas Bensadoun, Chief Creative Officer for ALDO. “Susanne and Ingvar consistently push the boundaries of creativity; there’s a confidence in their ability to balance color, texture, pattern and clean shapes - it’s an artful science. We’re excited to see the collection arrive in stores.”

The footwear collection includes ankle boots in leather, suede, and tweed; a suede mule and suede three-piece shoe – all showcasing a vinyl-wrapped cylindrical heel. The covetable handbags include structured satchels, crossbody, and mini bags in contrasting materials and custom hardware.

The OSTWALD HELGASON x ALDO RISE collection will be available at select ALDO stores worldwide.


Posted by : Apparel Group - PR Dept, Tamar Moussessian/Corrina Campos
Viewed 56126 times
PR Category : Fashion
Posted on : Wednesday, October 1, 2014  2:23:00 PM UAE local time (GMT+4)
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