Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
OMO and Comfort Break the Guinness World Record for the Largest Collection of Clothes for Donation
OMO and Comfort Break the Guinness World Record for the Largest Collection of Clothes for Donation

OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the Guinness World Record for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Over 146,000 clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by Guinness World Records Adjudicator Samer Khallouf.

The collection drive started at the beginning of Ramadan, July 2nd and continued till August 31th, 2014. The donations were collected through in-mall stands where people could drop off their clothes as well as through a direct line where consumers could call to have a representative pick up the apparel from their homes.

“We have been running the “Share a touch of love” campaign for five years now and every year we witness a remarkable increase in the number of people giving back. The Guinness World Record is a testament of the UAE’s generosity and enthusiasm to help the less fortunate,” said Madhusudhan Rao, Vice President of Marketing at Unilever North Africa Middle East, “This campaign is in line with Unilever’s long and rich history in contributing to the society through its business and brands, and increasing its positive social impact by improving people’s lives.” Added Rao.

“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.  We look forward to another successful partnership with Unilever next year and  to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent. 

To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia 

 

Posted by : Unilever Middle East, Unilever
Viewed 29920 times
PR Category : Entertainment
Posted on : Sunday, September 21, 2014  12:08:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Abu Dhabi Distribution Company Partners with Carrefour to Expand Green Corner Initiative [4006-Views]
Etihad Rail to Outline the Roadmap for Transforming the Transportation & Logistics industr... [3813-Views]
Johns Hopkins Medicine International and Clemenceau Medical Center Hospital Dubai Launch N... [3624-Views]
New Range Rover Sport Revealed with Epic Spillway Climb [3608-Views]
Sharjah-Europe Businesswomen Forum Concludes with Fruitful Regional and international Part... [3526-Views]
Global Leaders and Industry Experts Convene for Day Two of the World Utilities Congress [3366-Views]
250,000 Visitors Flock to Dubai Parks during Eid Holidays [3358-Views]
Fifteen-Year-Old Student Wins Water Alliance RE-NEW Our World Challenge with Project Aimed... [3350-Views]
Lenovo Unveils New Yoga PCs to Empower Consumers to do more, their way [3259-Views]
POCO Reaches New Heights with the Apex Flagship POCO F4 GT [3239-Views]
Zoho Announces New Unified Marketing Platform for Businesses to Deliver Improved Customer ... [3202-Views]
Lumenore Appoints a New EMEA Sales Director [3112-Views]
A Quick Guide to Alleviating the Burden of Daily Clothing Care With Samsung's New Bespoke ... [3075-Views]
Mohamed Henedy at SCRF 2022: I Owe my Success to Children [3022-Views]
Deloitte 2022 Government Trends Report Identifies Resilience, Connectivity, and Inclusion ... [3005-Views]
Feel Fit & Fabulous with India Gate's Health Range [3001-Views]
Fashinza to Empower Apparel Manufacturing SMEs with AED 55 Million Supplier-Financing Prog... [2968-Views]
His Highness Sheikh Hasher Bin Maktoum Al Maktoum, Director General of Dubai Department of... [2964-Views]
Bicester Village Launches ‘British Fashion Council X the Creative Spot' Pop-Up Boutique [2931-Views]
MENA District Cooling Projects Conference 2022 to Explore US$15 Billion Opportunities [2837-Views]
Airlines to Focus on Efficiency and Sustainability [2767-Views]
Sharjah Children's Reading Festival 2022 recreates the Charm of Storytelling for young Li... [2702-Views]
New Survey Reveals Global Industry is Accelerating Investment in Energy Efficiency [2685-Views]
Role of new Business Models in Powering Growth of Bookstores highlighted at International ... [2591-Views]
Shurooq Captures Imaginations at Arabian Travel Market; Announces Eco retreats Najd Al Meq... [2587-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories