Sharjah, Sept.14, 2014: Nesto Hypermarket, the fastest growing retail chain in the region, inaugurated their 33rd outlet at Al Muweilah, School Zone Area, Sharjah (University City Road, Nr. National Paints). The outlet was inaugurated by Sheikh Sultan Bin Saqr Bin Rashid Al Nuaimi, in the presence of Mr. K.P. Basheer, Chairman, Western International Group and by leading dignitaries from various walks of life. Mr. K.P.Basheer, emphasised that this is part of the Nesto’s overall expansion plans in the region and will set new benchmarks in service. “We are extremely happy to note that a huge number of people chose to visit our outlet on the inauguration day. Our Nesto Muweilah outlet is spread over an area of around 150,000 sq.ft. and it is our latest state of the art retail facility servicing several residential catchments in Sharjah. The hypermarket also has an easy access from Dubai outskirts, Ajman and all major parts of Sharjah. This is part of our ambitious expansion plans for the Emirate of Sharjah and is also part of our plan to be closer to various residential and new developments.”said Mr. Basheer. Nesto has also taken the opportunity on the same day to launch their new Mobile App – the first of its kind for the hypermarket sector in the region. The Application brings consumers closer by having access to all running promotions& offers and it also give access to the popular rewards program – ‘MyNesto’
Nesto was established in the year 2004 with a vision of being a “String of pearls” of departmental stores, super markets and hyper markets. “Our vision is to create a retail chain which is as friendly and accessible as your next door shop and at the same time provide the best quality products at the most competitive prices. Over the past few years, Nesto Group has grown to become the trusted and preferred choice for shoppers across the GCC.The new Nesto will have 2 levels of shopping as well as 500,000 sku assortments across diverse categories including fresh foods, grocery and household items, health and beauty products, fashion accessories as well as consumer electronics. Nesto at Al Muweilah, will also have an assortment of ready to eat food items therebybringing variety, quality and its signature excellence in customer service to the customers. We believe that Nesto offers the complete shopping experience and we are confident that Nesto Hypermarket will continue the tradition of offering the best in quality, range, service and price. The hyper market will also have a food court, money exchange, pharmacy, jewelry stores & many other facilities. There is also ample car parking facility and needless to add we will provide the best prices & offers in town,” he added.
“Cost effectiveness is our guiding principle. We believe in providing our customers a wide range of products at the best possible price in a great shopping ambience. Our scale efficiencies, direct sourcing approach with minimum intermediaries, and supply chain spanning across South Asia, S.E Asia and Europe make it possible for us to generate cost efficiencies that are passed on to our consumers in the form of attractive pricing. Our fashion section is stacked with the latest trends in apparel, accessories and footwear. We have a wide selection catering to men, women and children. The electronics section showcases everything from state-of-the-art-home theatre systems to white goods and laptops and mobile phones. There is a school supplies section, a separate department for home accessories, home fabrics, decor and furniture. Customers will also get the freshest fruit and vegetables from around the world, the best cuts of meat and a wide range of local and imported fish in a very clean and hygienic environment,” he pointed out.
“We have a strong vision for the future. We want to be among the top players in the region and we aim to have a chain of stores in this region, these stores will be a mix of Hypermarkets and supermarkets. As per our three year strategic business plan, we plan to open 17 more stores in next three years and that will enhance our presence to 50 stores in the region by year 2016. The support that we have received from our customers is ample testimony to the fact that our expansion plans are on track,” added Mr. Basheer.