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The new Promesse collection by Baume & Mercier
The new Promesse collection by Baume & Mercier

Origins

Baume & Mercier, one of the oldest Swiss watch manufactures still in operation, has consistently celebrated women and their unique individuality through its timepiece creations. This is a world where it enjoys unique credibility thanks to its ability to grasp feminine wishes and catch their attention. Through the new Promesse collection, Baume & Mercier intends to provide a refined response to women’s aspirations by bringing them models in tune with the times.

Baume & Mercier ’s success among women is intrinsically linked to its flair for revealing each of the numerous facets of their personality. This tradition, initiated by Louis-Victor Baume in 1869 with the gold pocket watch gifted to his daughter Mélina, morphed into a true love story when William Baume and Paul Mercier teamed up in 1918 to form Baume & Mercier Genève. From then onwards, they began creating iconic jewelry-watch models epitomizing the Art Deco period. Their wristworn designs and inspired shapes were to make them powerful symbols of female emancipation.

Driven by an unerring source of inspiration, the watchmaking Maison created a variety of models during the «golden fifties» (heyday of the wristwatch), such as the «Marquise» timepieces with their «bangle» bracelets. These designs were to revolutionize the world of women’s watches and write some of the most beautiful pages in the history of 20th century watchmaking.

During the 1960s, this success encouraged the brand to create beautiful jewelry watches imbued with an elegance and refinement that enabled Baume & Mercier to showcase its expertise in the field of women’s timepieces.

Passionate about equilibrium, as embodied in the golden ratio or “divine proportion” symbolized by the Greek letter «phi» – its logo since the 1960s –, Baume & Mercier began exploring the world of design at the dawn of the 1970s. During this period, the visionary House redefined the principles of women’s timepieces and ventured into the uncharted territory of original watchmaking shapes in a burst of creativity. Jewelry watches and watch jewelry: feminine time interpreted by Baume & Mercier unprecedented inventive heights. The Mimosa and Galaxy models, released from industry stereotypes and vividly embodying this momentum, won first prize at the «Golden Rose» Watchmaking and Jewelry awards in Baden-Baden in 1972, and the Stardust in turn claimed victory in 1973.

This expertise and ability to interpret women’s watchmaking expectations established the Baume & Mercier ’s legitimacy and its international reputation. More keenly attuned than ever to their needs and wishes, the Maison has now chosen to unveil Promesse, an intensely delicate and timeless collection representing a true ode to femininity.

A design brimming with promise.

A classic, precious watch conveying a strong emotional charge, Promesse is the recognizable descendant of a 1970s model from the Baume & Mercier museum collection. It offers today’s women an opportunity to discover how the originality of its timeless lines embody a cherished Baume & Mercier tradition.

Decidedly different due to its unconventional shapes, Promesse features a design with a gentle aesthetic tempo, playing with an oval bezel nestled inside a soft, round case.

Available in two extremely feminine 30 mm and 34 mm sizes, Promesse transforms time into a subtly perceptible vibration. The curves of the bracelet harmoniously reflect those of the polished steel case. This delicate aesthetic approach may be viewed as a visual interpretation of the ripples produced by a drop of water.

Materializing a phenomenon that lasts a mere fraction of a second, it crystallizes this kinetic event in polished steel so as to make time stand still and record a promise made in that timeless moment.

This elegantly understated and refined watch is driven by a Swissmade quartz caliber or a mechanical self-winding movement.

The classic shape of the Promesse collection is enhanced with a precious touch by enhancing its oval bezel with mother-of pearl, capping it with 18K red gold or gracefully highlighting the design by setting it with diamonds. The pure, delicate and contemporary silver-colored dial with its “drapé guilloché’’ decor or carved in shimmering azure mother-of-pearl, provides an eminently readable display of time with the help of Roman numerals and indexes. Thus adorned, the Promesse watch appears on the wrist like the mirror of its owner’s soul, providing a chance to preserve some of life’s most meaningful moments through an understated aesthetic accentuated by its lines.

A promise to seal precious moments.

Above and beyond the collection name chosen to express the wishes of Baume & Mercier in its creative process, Promesse embodies an unwavering aspiration, weaving strong and precious ties that are an invitation to celebrate and cultivate mutual feelings.

By expressing her personality through Promesse, the woman who has chosen or received it as a gift celebrates in her own way the cherished values of the Maison: elegance born of harmony, selffulfillment and sharing. Promesse watches are for modern, independent women, attached to a certain idea of refinement.

This new collection resonates like a commitment and emerges as a link between the self and the universe around us.

Like the promises that are now sealed in public spaces around the world with small padlocks, the new Baume & Mercier creation embraces the wrist, itself becoming an unbreakable bond.

By its subtle presence, the Promesse collection upholds the wish of the watchmaking Maison to keep beautiful memories as intensely vibrant as on the day they recall – be it a wedding, a birth, an anniversary or simply an unforgettable moment...

10185
The delicately understated design of this elegant 30 mm-diameter steel watch, worn on a glossy black calfskin strap, is highlighted by a black oval satined bezel – a refined detail subtly underscoring the silver-colored dial with its “drapé guilloché” decor.

10157
This strikingly contemporary 30 mmdiameter round watch is enhanced by the presence of an oval bezel and worn on a polished steel bracelet recalling the ripples produced by a drop of water. Delightfully balanced and featuring a silver-colored “drapé guilloché” dial, this piece is the perfect ally for everyday moments.

10158
Contemporary in spirit yet classic in design, this polished steel 30 mm watch is a blend of purity and refinement.
The white mother-of-pearl with its “drapé” decor is accented by Roman numerals and sparkles with diamondset indexes. This round model topped by an oval bezel is worn on a polished steel bracelet whose design picks up the suggestive curves of the casing.

10159
Destined to witness life’s most special moments, this two-tone watch, composed of steel and red goldcapped steel, measuring 30 mm in diameter expresses its innate charm through alternating polished and satin finishes.
This radiantly graceful Promesse model, featuring a silver-colored dial illuminated by a “drapé guilloché” decor and framed by a two-tone bezel, is worn on a polished/satin-finished steel bracelet perfectly molding the contours of the female wrist.

10160
Embodying a strong and precious bond, this 30 mm-diameter polished steel watch is distinguished by an oval bezel subtly enhanced by the presence
of 30 finely set diamonds. A true promise of enduring commitment, this piece features a white mother-of-pearl dial with “drapé” decor combining Roman numerals and indexes for a pure, refined aesthetic.

10182
This exquisitely designed steel piece with an oval bezel nestled inside a soft, round 30 mm-diameter case is equipped with a mechanical selfwinding movement designed to make time a moment of pure harmony.
Meticulously finished and visible through the transparent case-back, it gives life to the hands sweeping across Roman numerals and indexes on a mother-of-pearl dial enhanced by “drapé” decor. A jewelry watch for celebrating life’s special moments, this delightfully balanced marvel is fitted with a polished steel bracelet which delicate curves are entirely in harmony with the case.

10183
This beautifully balanced aesthetic approach in which the round shape is underscored by the oval bezel, is further magnified in this model by the two-tone, steel combined with red gold-capped steel, interpretation of the 30 mm case and the polished/satin-finished bracelet.
This timepiece is pervaded by a sense of refinement extending to even the smallest details. Available with a silver-colored dial illuminated by a “drapé guilloché” decor, this Promesse timepiece beats to the rhythm of a traditional mechanical self-winding movement visible through the transparent case-back. A piece of watchmaking jewelry that is understated yet vividly present on the wrist, this watch features a design inspired by the infinity sign to ensure the endless
celebration of life’s special moments.

10184
The elegant and harmonious Promesse features a pure design instilling a natural desire to explore the range of watchmaking shapes. By perfectly combining its round 30 mm polished steel case with an oval bezel highlighted by a sparkling, precious setting of 30 diamonds, Baume & Mercier has succeeded in seamlessly merging the different shapes. It is powered by a meticulously finished mechanical selfwinding movement visible through the transparent case-back. An ode to exquisite delicacy, this mother-of-pearl dial watch embellished with a “drapé” decor echoes a wave that extends to the steel bracelet, like a commitment made to last.

10162
This refined polished steel 34 mmdiameter watch has the power to transform time in one vibration through a design that harmoniously combines the round shape of its case with the oval shape of its bezel.
Powered by a mechanical self-winding caliber with traditional finishes visible through the transparent case-back, this delightfully balanced marvel features a mother-of-pearl dial with a “drapé” decor enhanced by Roman numerals and diamond-set indexes.
Thus adorned, this Promesse embraces the wrist with a polished steel bracelet to embody the close bond between the wearer and one of life’s special
moments.

10163
Classic and precious in polished/satinfinished two-tone, a combination of steel and red gold-capped steel, this 34 mm-diameter watch, whose name echoes like a commitment, is powered by a Swiss-made self-winding caliber of which the oscillating weight with «Côtes de Genève» decor is visible through the transparent case-back.
With a refined silver-colored “drapé guilloché” dial, it is accented by gilt Roman numerals and diamond-set indexes. Worn on a smoothly flowing polished and satin-finished two-tone bracelet, it closely follows every movement of the woman who has chosen this model to celebrate one of life’s important moments.

10177
This Promesse model, with its impeccably designed lines combining a round 34 mm polished steel case with an oval white mother-of-pearl bezel, cultivates a blend of tradition and modernity. Its silver-colored dial with “drapé guilloché” decor and Roman numerals glows with an aura of extreme refinement enhanced by diamond-set indexes. Worn on a precious white satin strap, this
Promesse pulls out all the stops to celebrate the milestone moments of a lifetime.

10178
Embodying the bond between its wearer and one of life’s special moments, this polished steel 34 mmdiameter watch features an oval bezel highlighted by the shimmering iridescence of the natural white mother-of-pearl from which it is carved. Worn on a polished steel bracelet whose links echo the curve of the case, this Promesse showcases takes on festive accents by adorning its silver-colored dial and “drapé guilloché” decor with Roman numerals and 8 diamond-set indexes.

10165
An iconic timepiece encapsulating the Baume & Mercier know-how, this Promesse set with 61 diamonds on a steel 34 mm-diameter case vividly expresses its expertise in the realm of jewelry timepieces. Its intensely feminine natural white mother-of-pearl bezel emphasizes its oval design and enhances the tone of the silver-colored dial with its “drapé guilloché” decor, illuminated by the presence of Roman numerals and diamond-set indexes.
Available on a glossy white alligator strap, this Promesse plays on its pristine purity to recall the most precious commitments in a woman’s life.

10166
Dressed in black for a jewelry watch combining elegance and sophistication, this Promesse model in a 34 mmdiameter steel case is lit up by the fire of 61 sparkling diamonds. The oval bezel, enhanced by the deep reflections of genuine black mother-of-pearl, lends a subtle, delicate dimension to the piece. This iconic watch from the
Promesse collection, featuring a black dial with a “drapé guilloché” decor punctuated by Roman numerals and diamond-set indexes, is worn on an imposing glossy black alligator strap secured by a traditional pin buckle.


Posted by : Pencell PR & Events, Pencell PR
Viewed 47824 times
PR Category : Lifestyle
Posted on : Wednesday, August 13, 2014  4:54:00 PM UAE local time (GMT+4)
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