Casio Middle East FZE, announced the opening of their 125th POS and their third G-Factory store at Dubai’s Ibn Battuta Mall recently. The inauguration of the new store is a part of Casio’s strategic retail expansion plan for the region which currently includes scheduled openings of 25 more points of sale by the end of 2014.
The G-Factory store at Ibn Battuta Mall will showcase a wide variety of the brand’s innovative watches, including the G-SHOCK and Baby G lines, for the benefit of patrons in the UAE. The outlet will focus the spotlight on some of the most sought after and fashionable Casio timepieces, which are renowned for their use of cutting-edge technology, innovative inventiveness and a sense of style.
“Casio Middle East is extremely pleased to be able to open this G-Factory outlet in order to offer an even greater variety of our best timepieces to our patrons in the UAE,” said Tsuneo Nagai, Managing Director of Casio Middle East. “As we continue to expand in the region, we look forward to opening several more outlets in the future.”
Casio Middle East is the regional subsidiary of Casio Computer Co. Ltd., overseeing sales and marketing activities across the GCC. Casio has been supplying their wide range of innovative products to countries in the Middle East through sales agents since the mid-1970s. Beginning in October 2013, Casio Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries.