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Introducing the essie Too Taboo Neon Collection 2014
Introducing the essie Too Taboo Neon Collection 2014

Seasons come and seasons go, but shopping is forever. Our Too Taboo Neon Collection celebrates stylish girls around the world struck by fashion fever. Over the top is the name of the game, where a style crush can blossom into a full-blown obsession. If shopping is a crime, she’s guilty as charged.

Fashionistas everywhere are faced with a single decision: lust or must? What can she simply not do without? When falling in love with those to-die-for pieces, looking at the price tag is a make-or-break experience. To break the bank or walk away? That is the question. But oh, the excitement of a shopping spree – there just isn’t anything like it.

This might be too taboo for polite company, but confess: you’re a serial shopper, aren’t you? Just back away from the closet and say it, i’m addicted. Oh, the chills & thrills of it all. Or, vices versa, depending on your point of view. At least you’ll be sittin’ pretty – until the next big splurge comes along.

too taboo — florescent fuchsia berry
chills & thrills — supercharged blue violet
i’m addicted — neon aquamarine blue
vices versa — juicy neon lime
serial shopper — florescent fire coral
sittin’ pretty — vivid intense lavender

essie tip: to make your neon manicure pop, apply one coat of blanc as your base before applying your neon shade.

essie’s Too Taboo Neon Collection will be available April 2014 in beauty destinations worldwide.

America’s nail salon expert since 1981, essie cosmetics was founded in New York City by Essie Weingarten, the authority on color. essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date.

essie tip: to make your neon manicure pop, apply one
coat of blanc as your base before applying your neon shade.

color color color
The Neon palette

too taboo
This vivid intense fuchsia is poised to take the world by storm. Sit back, relax and enjoy the glow.

chills & thrills
Wildly sexy. Totally unexpected. This supercharged neon blue violet keeps you on your toes.

i’m addicted
Bright. Hot. Dangerous. Nothing is off limits for this decorum-defying neon aquamarine blue.

vices versa
It is so good to be bad in flawless, juicy neon lime. Cool and contrary, this opposite attracts.

serial shopper
Full disclosure: this you-know-you-want-me florescent fire coral is seriously habit-forming.

sittin’ pretty
To buy or not to buy? Go ahead, splurge! This florescent berry hibiscus is a total must.

essie tip: to make your neon manicure pop, apply one coat of blanc as your base before applying your neon shade.

once upon a time...
The Neon shade story

'Like a serial shopper, she gets chills & thrills just thinking about it, like it’s a bit too taboo to be so in love with colors that bring so much joy. Colors that she
sees from the fashion runways to travels to exotic places; colors so inspiring, she is in full force color ecstasy. sittin’ pretty, each and every object of desire becomes a simply irresistible indulgence. Soon there’s no vices versa, i’m addicted over and over again. Come and join in the color addiction!'


Posted by : Pencell PR & Events, Pencell PR
Viewed 59451 times
PR Category : Lifestyle
Posted on : Saturday, July 12, 2014  10:39:00 AM UAE local time (GMT+4)
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