Malabar Gold & Diamonds win ‘Superbrand’ status 2 times in a row
Malabar Gold & Diamonds, one of world’s largest jewellery retailer has achieved the ‘Superbrand’ status for the year 2014. This is the second time Malabar Gold &Diamonds have achieved the Superbrand status. The award was given by Mr Mike English, Chairman – Superbrands Council. Superbrands organisation based in UK is acclaimed worldwide as being an independent authority and arbiter of branding excellence. The organization promotes the discipline of branding and pays tribute to exceptional brands through programs in over 83 countries across 4 continents.
According to the members of the Superbrand council, “A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognise and are willing to pay a premium for”. Malabar Gold & Diamonds offers impeccable jewellery, widely accepted and popular among all class of customers alike. The combination of cutting edge designs, unmatched grace combined with style, superior customer service and distinctive after sales service makes Malabar Gold & Diamonds unique.
Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Some of the other brands which have attained Superbrand status globally include Microsoft, Google, BMW, FedEx, Sony, Starbucks etc.