There's all the more reason for Abu Dhabi to exult. Jashn, the fastest growing Indian fashion brand, unveils the new collection by three crowned beauties of Femina Miss India 2014 -Koyal Rana, Jhataleka Malhotra & Gail Nicole Da Silva - as Jashn reopens at the Al Wahda Mall on Thursday,12th June’14 at 5 pm.
This uber chic brand brings to A bu Dhabi its latest designer Summer collection with forever prints, intricate Embroideries and also flawless fabrics like shimmer Georgette and chiffon for the style savvy woman. There’s a whole new range in lace, velvets and brassos and latest designer range to pick from. The brand goes back over six decades and has catered to royalty, nobility and the creme de la creme of Indian society. Today it brings the whole of India to Abu Dhabi - Lucknow's fashionable chikankari, Parsi, kashmiri embroidery and other traditional weaves that every mother looks for to include in her daughter's trousseau. But that's not all…For the young miss Jashn has a special selection of lightweight, wearable saris, anarkalis and dress materials in brasso, delightful bold prints, flighty florals and perky pastels, some highlighted with sequins, others with delicate embroidery highlights. Just right for the special evening out with that special someone or to make you the envy of all at that evening cocktail party. Also the special designer collection, created by a team of designers who keep time with international and national trends, makes sure your sari will create a flutter of recognition every time you step out of the house.'
The colour palette is in for a revival at Jashn, the favourite fashion destination. Women are at the forefront. The idea is to play with your beloved's mood. Get her to emerge fresh as a leaf in a mint green crepe or gift her a bouquet of flowers with a floral printed chiffon. May the vermillion in her maang, remain as bright as the hues of scarlet in her traditional bandhni print with delicate zari border or then again, let her make a splash in a heady blend of everything summer’s must haves- no one quite celebrates colours as they do at Jashn, the hauttest fashion destination in town.
'Summer is the season to go light on fabrics thus you see gorgeous georgettes, crafty crepes and classic cottons making a style statement at our Jashn stores. This year we have deliberated with designers to create a bright palette to adorn the Indian woman. The fabrics remain cool cottons, classic light-weight kotas with subtle zari embellishments, crepes, georgettes and chiffons in feather-light fabric and eye-catching colours to make every woman stand out in the crowd. Keeping in mind the festive season we have evolved designs to suit the festive mood- trendy and bold for those that like to make their presence felt and leave a mark wherever they go, traditional and classic for the evergreen woman who likes to step out in style, keeping traditions and customs in mind,'' at Jashn We Celebrate Your Presence. says Rahuul Jashnani, Managing Director.